Consumer Brands & Retail
Walmart Marketing Strategy: Ads Up 38%, E-commerce Up 23%
Walmart marketing strategy in 2026: ads up 38%, e-commerce up 23%, a new CEO and $2.9B in tariff refunds. See what retail teams can copy and the 2016 lesson.
Tag
Walmart Connect — Tagged Articles
Corporate Communications
Walmart PR: How Walmart Built and Defended Its Reputation
From Lee Scott's 2005 reset through the McMillon decade to the 2024 DEI rollback and John Furner's 2026 succession — how Walmart's reputation architecture is holding up under its hardest test since the mid-2000s.
AdTech & MarTech
Retail Media Networks 2026: The 8 Biggest and How They Work
Amazon, Walmart, Kroger, Target, Instacart, DoorDash, Uber and Costco run the major retail media networks. See what each sells and how brand teams negotiate.