Tag

Warby Parker

Consumer PR: The Rise of Purpose-Driven Branding

Purpose-driven branding from Dove Real Beauty to Patagonia Don't Buy This Jacket, TOMS, Warby Parker, Ben & Jerry's, and Nike. Why authenticity matters, how purpose-washing fails, and how AI engines reward sustained operational substance over marketing claims.

EPR Editorial Team · Mar 5, 2025

Marketing

Omnichannel Marketing: How Disney, Starbucks, and Warby Parker Define the Discipline

Disney runs operations as marketing. Starbucks runs loyalty as data infrastructure. Warby Parker runs digital-first with physical extension. The three cases that define omnichannel marketing in 2026.

EPR Editorial Team · Jul 26, 2022