PR News
The NRA Did Not Lose Members First. It Lost Visa.
The 2018 corporate co-branding collapse is the cleanest case study in the membership economy. Loyalty programs are the softest tissue in any advocacy brand's balance sheet.
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Wayne LaPierre
Insights & Strategy
The Firearms Industry Lost Its Playbook. Here Is the One That Replaced It.
NRA collapse. Remington Sandy Hook settlement. NSSF as the industry voice. The 2026 firearms-industry communications environment in five moves.