Crypto and Web3 public relations across three cycles — the 2017 ICO boom, the 2021 Web3 and NFT wave, and the 2024-2025 institutional Bitcoin treasury era. EPR's full crypto coverage hub.
A directional modeling study of how five AI engines surface and rank 28 crypto and Web3 brands across 62 prompts. Bitcoin and Ethereum anchor the category; Coinbase dominates US-exchange citation; the named founder beats the anonymous team.
Mayweather $614K + Khaled $152K (Nov 2018 Centra Tech). Kardashian $1.26M (Oct 3 2022 EthereumMax). The March 22 2023 SEC sweep — Lindsay Lohan, Akon, Soulja Boy, Ne-Yo, Lil Yachty re: Justin Sun/Tron. The FTX celebrity class action: Brady, Gisele, Curry, Larry David, Shaq, O'Leary.
Smart-contract exploits, bridge breaches, and exchange hacks are common in crypto. This article examines the crisis communication playbooks of Ronin, Wormhole, and Bybit, highlighting the importance of fast, credible responses and the costs of slow detection. Learn how to navigate a crypto hack, from immediate disclosure to securing user funds and coordinating with partners.
Originally published March 2022 at the NFT market peak. Rebuilt June 2026 as EPR's current reference on what four years have taught creators about the NFT category — from the audience-precedes-platform reality through the security operational discipline through the post-2021 cycle market.
Marketing and blockchain — the nine-year trajectory from 2017 enterprise pilots through the 2021 NFT moment, the 2022 collapses, and the 2024 institutional adoption wave. What materialized, what didn't, and what the discipline looks like now.
ICANN's 2012 gTLD round: $350M in fees, 2,091 applications, ~1,200 new gTLDs added. The next round opens April 2026. Web3 domains and AI answer engines now compete with the DNS.
The online community manager is one of the more interesting new roles in corporate communications. What the role actually does, the platforms that matter, what separates good community management from bad, and where the role should report.