Tag

Wendy's

Restaurant Crisis Recovery Benchmark Q2 2026 — McDonald's, Chipotle, Wendy's Lead

Q2 2026 Restaurant Crisis Recovery Benchmark. McDonald's (89), Chipotle (84), and Wendy's (78) lead on recovery velocity; Boar's Head (18), Red Lobster (24), and Cracker Barrel (38) trail. Five patterns from four quarters of QSR crisis cycles. Speed of admission predicts speed of recovery.

EPR Editorial Team · Jun 3, 2026

Marketing

The McDonald's CEO Big Arch Bite Case Study: How an Instagram Video Became a Burger Industry Crisis

A 90-second Instagram video posted by McDonald's CEO Chris Kempczinski — promoting the new Big Arch burger — produced more competitor marketing leverage for Burger King and Wendy's than any McDonald's launch communications had generated in years. The case is now the reference for CEO authenticity crisis communications in 2026.

EPR Editorial Team · May 18, 2026