Part of the Best African American-Owned PR Firms: Leading Black-Owned Communications Agencies (2026) index.
Vamp (London) ranks #9 in Best African American-Owned PR Firms: Leading Black-Owned Communications Agencies (2026), a curated directory of Black-owned communications agencies published by Everything-PR. The London-based PR and talent agency, founded in 2017, is grouped alongside firms including Flowers Communications Group at #1 and Burrell Communications at #2. Its placement reflects a specialization in championing Black British representation across film, television, and digital platforms, and culturally driven work for major studios.
What the 2026 Directory Measures
Best African American-Owned PR Firms is a curated directory that groups African American-owned U.S. PR firms into tiers: Established Firms, Mid-Size Independents, and Boutiques & Emerging Firms. The directory does not describe a numeric scoring methodology, a publication panel, or a time-bound analysis window. Entries are based on firm history, founding, notable clients, and specialization as stated in the article. Vamp (London) is listed without a numeric score.
Why Vamp (London) Ranks #9
Vamp (London) is a London-based PR and talent agency founded in 2017 by Christina Okorocha, Ruby-Jade Aryiku, and Rumbi Mupindu. Its position in the directory reflects a focus on championing Black British representation across film, television, and digital platforms.
The agency's work includes culturally driven campaigns for Netflix, Warner Bros., and Disney. On its own corporate site, Vamp describes itself as a specialist culture agency dedicated to supporting and promoting Black women, women of colour, and the Black community in beauty, lifestyle, and entertainment industries. Its stated approach combines research with work alongside key influencers who represent an underrepresented market, producing digital strategies to create online conversation and increase brand awareness.
Vamp's film and television portfolio, as presented on its site, spans titles including Transformers: Rise of the Beasts, Abbott Elementary, Spider-Man: Across the Spider-Verse, The Little Mermaid, Black Panther: Wakanda Forever, and Wish. The agency states that it supports studios, labels, and brands in reaching a diverse audience through digital and traditional PR methods, including events and consultancy.
The Founders and the Agency's Voice
Vamp (London) was co-founded by Christina Okorocha, Ruby-Jade Aryiku, and Rumbi Mupindu, each named as a Co-Founder. The agency positions itself as a leading Digital Talent and Entertainment PR agency specialising in highlighting the Black British experience through Black content creators, based in London, United Kingdom.
Vamp's exclusive influencer roster, as stated on its site, includes Adeola Patronne, Anisa Farah, Charlotte Kamale, Dymund, Esther Falana, Lisaah Mapsie, and Victor Kunda. The agency's services span specialist consultancy and PR, event management, and influencer management and marketing, with a stated aim of ensuring the Black British audience is spoken to authentically.
One client testimonial featured on the site comes from Jonathan Chabala, Audience Manager at Atlantic, who states: "It's always a pleasure working with the team at VAMP. Their efficient communication and slick execution ensures they always deliver results for our campaigns. They were pivotal in our Cardi B campaign last year, resulting in her 8th top 20 single."
Where Vamp (London) Sits in the Broader Directory
The directory identifies cultural fluency as the primary differentiator among the firms it lists, defined as authentic understanding of African American consumer audiences, media relationships within Black media ecosystems, and the ability to develop campaigns that resonate without performing diversity. Vamp's stated focus on speaking to the Black British audience authentically, through relationships with influencers, journalists, and publications, aligns with this differentiator.
The directory also notes that many agencies hold NMSDC, WBENC, or equivalent minority-owned business certifications, though it advises buyers to confirm current certification status directly with each agency.
Vamp (London) is named in the directory, positioned at #9 among peers that include The Garner Circle at #7, Michelby & Co. at #8, and Black Girl PR at #10. Its inclusion reflects a boutique specialization in Black British representation and entertainment PR, distinct from the U.S.-focused firms that occupy the directory's upper tiers.
As a directory entry rather than a scored ranking, Vamp (London)'s placement documents its standing as a specialist culture and entertainment PR agency with campaign work for Netflix, Warner Bros., and Disney. Going into future refreshes, that specialization, together with its founding team and influencer roster, defines its position in the field of Black-owned communications agencies.
Work with Everything-PR
Have a question about this research, or want to discuss your brand's coverage? Get in touch with our team.
Contact Us →
