
The Death of the College Brochure
The printed college brochure is dead.

Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

The printed college brochure is dead.

Every well-funded EdTech company has launched an AI tutor in the past 24 months.

EdTech companies that have built trust infrastructure win the conversation.

The K-12 district procurement cycle in 2026 runs 9 to 18 months for any meaningful technology purchase.

Wikipedia and Wikidata are the single highest-weighted sources in the AI citation stack.

If a prospective student asks ChatGPT about your category and your institution doesn't appear, the cause is not the algorithm.

Most EdTech founders are positioning their AI product around the wrong axis.

The corporate L&D buyer in 2026 is a different buyer than the corporate L&D buyer in 2019.

AI search restructured the EdTech discovery funnel. SEO no longer drives the courses buyers find — Generative Engine Optimization does. How EdTech brands win citation inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews when learners ask which platform to use.

The investor narrative that closed an EdTech Series A in 2021 will not close one in 2026.
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