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PerkettPR Is Gone. What Christine Perkett Built Next Says Everything About Where PR Is Heading.

PerkettPR was one of the most digitally sophisticated agencies of its era. Christine Perkett founded it in 1998, rebranded it in 2018, and merged it into The Nova Method in 2025. The evolution tracks exactly where PR is heading.

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Profiled

May 31, 2026

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EPR Editorial Team

Firm summary

PerkettPR was one of the most digitally sophisticated agencies of its era. Christine Perkett founded it in 1998, rebranded it in 2018, and merged it into The Nova Method in 2025. The evolution tracks exactly where PR is heading.

Christine Perkett founded PerkettPR in 1998 as a virtual agency well before remote-first communications firms became common. Over the following two decades, the firm built a reputation around digital communications, social strategy, and senior-led client work.

In 2018, PerkettPR rebranded as Mindfull Marketing + PR. In May 2025, it merged with Denver-based Moxie + Mettle to launch The Nova Method.

What PerkettPR Got Right

When Everything-PR first covered PerkettPR in 2009, the firm stood out for one reason — they weren't pretending to be digital. They were digital. Blog ranked in the AdAge Power 150. Active on every platform that mattered. Video and Twitter engagement at a time when most agencies were still debating whether either was worth a dedicated resource.

The content was tied to relevance, not self-promotion — actual engagement with subjects that mattered to clients and audiences. And the operating model was structurally ahead: virtual, senior-staffed, lean. The firm's virtual, senior-led structure anticipated a model many agencies later adopted more broadly.

The throughline from 1998 to 2025: build for what's actually coming, not what just arrived.

The Evolution

Rebranding to Mindfull Marketing + PR in 2018 signaled a shift — moving beyond the legacy agency model toward integrated marketing with measurable business outcomes, not just press coverage metrics.

The Nova Method is the full expression of that trajectory. Launched with co-founder Michelle Baum, the firm is built around a proprietary framework: Assimilate → Align → Activate. Audience-first positioning. AI-assisted workflows. Emphasis on connection over visibility.

Why It Matters

The Nova Method reflects a broader shift inside communications agencies toward integrated strategy, audience research, AI-assisted workflows, and more flexible operating models. The throughline from PerkettPR to The Nova Method is adaptation — building around where communications is moving next rather than where it has been.

Related EPR Coverage

Related: Christine Perkett: From PerkettPR to The Nova Method — The Architect of Modern Virtual PR

PerkettPR Is Gone. What Christine Perkett Built Next Says Everything About Where PR Is Heading. FAQ

What happened to PerkettPR?

PerkettPR was rebranded as Mindfull Marketing + PR in 2018, then merged with Denver-based Moxie + Mettle in May 2025 to form The Nova Method.

Who founded PerkettPR?

Christine Perkett, who launched the firm in 1998 as a virtual, senior-staffed PR agency. She remains active as co-founder of The Nova Method alongside Michelle Baum.

What is The Nova Method?

A marketing communications and PR firm launched in 2025, built around an audience-first model and proprietary Assimilate → Align → Activate framework. Focused on connecting brands with audiences through integrated strategy and AI-powered workflows.

Is PerkettPR still active?

No. PerkettPR operated from 1998 to 2018, when it rebranded as Mindfull Marketing + PR. That entity merged into The Nova Method in 2025. The Nova Method is the current operating firm.

Editorial assessment by Everything-PR, based on public record and archive coverage. No firm-supplied marketing copy, no paid placement.

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