Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
The Krupp Group is an independent fashion and lifestyle PR agency founded 2005 by Cindy Krupp. NYC + LA. Three-agency family: Krupp Group + Studio Beauty (2019) + 28 ROW (co-founded 2018 with Janie Karas). Clients: TUMI, Dr. Martens, ALO Yoga, Kenneth Cole.
KLG Public Relations is an independent wine and spirits PR agency founded 2016 by Kate Laufer Gorenstein. SoHo NYC HQ + team members in Chicago, Miami, Austin, New Orleans, LA. Celebrity-owned spirits specialty: Casamigos, Hampton Water, Proper Twelve, Dos Hombres, Sprinter.
The Berman Group is an independent full-service communications firm founded 2005 by Sarah Berman. NYC + Palm Beach + Washington D.C. CRE-focused. 20th anniversary 2025. Ranked #5 in Observer's Top PR Firms of 2025. Clients: BXP, Howard Hughes, Fisher Brothers, RXR, Thor Equities.
Method Communications is an independent strategic PR and marketing agency founded 2010 by David Parkinson. Salesforce US PR AOR since March 2025. HQ Salt Lake City + San Francisco + Seattle. Launched three specialist groups 2025-2026 including AEO/GEO and Corporate Communications.
Pierpont Communications is an independent integrated marketing and PR firm founded 1987 by Philip Morabito in Houston, TX. Six offices: Houston (HQ), Dallas, Austin, San Antonio, Denver, Phoenix. Clients: Walmart, NRG, CITGO, Shell, Baylor College of Medicine, Port Houston.
Next PR (formerly SSPR) is one of the few independent tech PR firms to survive four decades of industry change. Founded 1978 by Steve Simon. CEO Heather Kelly since 2015 led both the SSPR rebrand and the recent Next PR rebrand. Headquartered Chicago, 99 staff across 5 continents.
H/Advisors Abernathy is a strategic communications firm specializing in M&A, activism defense, and crisis communications. Founded 1983 as Abernathy MacGregor. 40+ years advising boards and CEOs on major transactions. Private Equity Wire U.S. PR Firm of the Year 2025.
Every PR firm Everything-PR has profiled — searchable A–Z, by specialty, and by region. 140+ agencies indexed and cross-referenced. The master directory.
Most CPG digital marketing campaigns fail because the idea itself is not designed to spread. This article outlines 12 high-probability viral angles, from "Extreme Use Case" to "Relatable Humor," based on observable patterns across successful campaigns. Learn how to adapt these strategies for your brand and understand the core drivers of virality: curiosity, emotion, identity, and participation. Also, explore the role of execution, platform-native content, and agency partnerships in maximizing viral potential.
Ogilvy PR is the public relations practice of Ogilvy, part of WPP. 85+ offices globally. Most Awarded Influencer Agency six consecutive years. Global CEO Julianna Richter. Part of WPP's 2026 Elevate28 restructuring into WPP Creative.
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