Six Eastern: NYC PR Agency for Perplexity and Webflow

Six Eastern is a New York public relations agency led by founder and CEO Emilie Gerber. It focuses on startups and technology companies, from stealth startups to publicly traded companies, and says it has worked with more than 100 tech companies, including Perplexity, Webflow, ClickUp and Nubank.

Originally published September 2026. Updated October 20, 2026.

Who founded and leads Six Eastern?

Emilie Gerber is founder and CEO. Before starting the firm she worked at Uber, where she led PR for the business development team and B2B products, and earlier at Box on product communications, according to her TechCrunch biography. She has shared her approach publicly, including an appearance on Lenny's Podcast in March 2024 and a conversation on the Startup Project podcast about PR strategies for early-stage startups.

What does Six Eastern do?

Six Eastern provides PR and communications for startups and tech companies, including media strategy, press outreach and announcement support. In the Lenny's Podcast episode Gerber said companies should ideally start working with an agency about six weeks before an announcement and named outlets such as TechCrunch, Axios, Business Insider, VentureBeat and Fast Company as useful for startups. Show-note summaries describe TechCrunch as a good fit for funding stories and VentureBeat for AI-related news. EPR's technology PR page covers the sector, and its effective media pitches guide covers outreach.

How does Six Eastern think about PR for startups?

In that episode Gerber said Perplexity invested essentially nothing in paid marketing and did not have a marketing person, yet it did PR, which she used to show why press can work for an early company. She also advised startups to frame product news around a compelling story tied to current events or industry trends instead of a standard press release format, and said agency size matters less than writing samples and team fit. These are Gerber's own statements.

Which clients has Six Eastern worked with?

Gerber's biography names Perplexity, Webflow, ClickUp and Nubank, and the Lenny's Podcast show notes reference Ramp. These are agency-reported.

How does Six Eastern compare with other technology PR firms?

Six Eastern is a small founder-led specialist. Compare it with other startup-focused firms such as LaunchSquad, Inkhouse, Crenshaw Communications and Haymaker Group. The table points to the EPR pages that cover each angle.

Related: PR agency profiles, PR leaders, Technology PR, New York PR firms, LaunchSquad, 5W Public Relations