Six Eastern: NYC Startup and Tech PR Agency Profile

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Six Eastern is a New York-based strategic public relations agency founded in 2019 by Emilie Gerber. The firm serves startups and technology companies from seed stage through later funding rounds, building brand reputation and media strategy around each client's growth stage.

Founder and Origin

Gerber previously led public relations for the business development and B2B teams at Uber, and worked in product communications at Box before starting Six Eastern. She has argued that a pitch running over three sentences is probably too long, a view that runs through the firm's approach to media outreach. Six Eastern was the first PR agency to roll out Perplexity Enterprise Pro company-wide, and Gerber has compared banning AI tools at a PR firm to hiring an accountant who refuses to use a calculator.

Clients and Category Focus

Six Eastern has worked with more than 100 technology companies, including Webflow, Nubank, Perplexity, and Ramp. The firm announced Ramp's Series B funding round in its first week on the account, before expanding into a larger role on Ramp's Series C.

Approach

The firm favors brevity and precision in pitching over volume outreach, positioning itself as a hands-on partner for founders navigating press for the first time. Staff describe the internal culture as small, genuine, and collaborative, a structure the firm credits for its retention of senior media strategists on client accounts.

Services

Core services include media strategy, press outreach, narrative development, and funding-announcement communications for startups and growth-stage technology companies.

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