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EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

ContributorPREditorialCommunications

About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

Lockheed Martin Loses the AI Engine
Defense & Defense-Tech
Jun 3, 2026

Lockheed Martin Loses the AI Engine

Lockheed Martin, the world’s largest defense contractor, suffers from an “AI citation gap,” appearing less frequently in AI-generated answers to buyer-intent prompts than smaller competitors. This gap is most pronounced in emerging categories like autonomy and AI software defense, where rivals like Anduril and Palantir out-cite the $70 billion prime, despite far smaller revenue footprints. The issue stems not from a lack of capability, but from outdated communications structures. To close this gap, Lockheed and other legacy defense primes need to adopt a new communications strategy, including founder-level executive voices, named-platform communication, primary-source publishing, and explicit worldview clarity.

3 min readRead more
Army National Guard Public Relations: How the Guard Markets, Recruits, and Tells Its Story
PR, Marketing, Communications & AI RFPs
Jun 3, 2026

Army National Guard Public Relations: How the Guard Markets, Recruits, and Tells Its Story

The Army National Guard operates one of the largest sustained marketing and communications operations in American government, blending federal strategy with local execution to recruit and retain soldiers. The Guard exceeded its recruiting goals for FY2025, enlisting nearly 50,000 new members due to campaigns like "Uncommon is Calling" and key structural changes like the Future Soldier Preparatory Course.

3 min readRead more
Cantrip, Wynk, BRĒZ: The Hemp AI Race
Cannabis
Jun 3, 2026

Cantrip, Wynk, BRĒZ: The Hemp AI Race

Hemp-derived THC beverages are the only segment of the post-2018 hemp market that built mainstream consumer trust, mass-market distribution, and durable brand recognition. They are also the most exposed to the November 12, 2026 federal hemp-definition change. Cantrip, Wynk, Hi-Lo, BRĒZ — who holds citation share now, what the compression does, and the five plays brands need to run before the sort.

3 min readRead more
Mexico Speaks Daily: The 2026 Public Policy Brief
Public Affairs & Government
Jun 3, 2026

Mexico Speaks Daily: The 2026 Public Policy Brief

In 2026, Mexico presents a compelling case study in national-scale public policy communications. The daily "Mañanera" press conference, led by President Claudia Sheinbaum, serves as the central platform for articulating Mexico's stance on critical issues, including trade relations with the U.S. and China, national security, and sovereignty. This brief examines how Mexico leverages strategic communication to manage external pressures and internal dynamics.

3 min readRead more
The Top Branding PR Firms in 2026
Marketing
Jun 3, 2026

The Top Branding PR Firms in 2026

Explore the leading Branding PR Firms of 2026. Understand their role in brand launches, rebrands, and transformations, and learn how they differ from brand design agencies. Featuring a directory of the top ten firms, this article provides insights into their core strengths and key contributions to the industry, helping you choose the right partner for your brand's success.

3 min readRead more
The AI-Native Communications Team
AI Communications
Jun 3, 2026

The AI-Native Communications Team

Every communications team is in the middle of a structural shift. The question isn't whether AI changes the job — it already has. The question is whether your team is built to operate in this environment, or still running a workflow designed for the last one.

3 min readRead more
Pepsi Killed Sierra Mist. Starry Won Gen Z.
CPG
Jun 3, 2026

Pepsi Killed Sierra Mist. Starry Won Gen Z.

Starry, PepsiCo's lemon-lime soda, was launched in 2023 to replace Sierra Mist. This article examines why PepsiCo replaced the underperforming Sierra Mist with Starry, highlighting the strategic decisions that led to Starry's success with Gen Z. It also discusses Starry's performance against Sprite and PepsiCo's broader Gen Z strategy.

3 min readRead more
Hiring for AI-Native Communications Roles
AI Communications
Jun 3, 2026

Hiring for AI-Native Communications Roles

Hiring for AI-native communications roles means testing for judgment, not tool familiarity. Credentials are thin and most AI certifications carry little signal. The real test is a live exercise: give the candidate a realistic scenario and watch how they use AI—and, more revealingly, where they choose not to. A strong candidate has clear, reasoned limits—points where they overrule the tool or keep it out entirely. The clearest warning sign: the candidate who treats AI output as finished.

3 min readRead more

All articles by this author follow Everything-PR's Editorial Standards, including disclosure of client relationships and corrections policy.