Marketing
Feb 1, 2019
Brian Gefter and the Provocateur Playbook: Inside a Global Nightlife Brand
The flagship Provocateur was created and placed in the Meatpacking District in Manhattan.
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EPR Editorial Team
Editorial Team, Everything-PR
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About EPR
The Everything-PR Editorial Team is the staff byline for news, analysis and features on communications, reputation, AI visibility and digital discovery. Everything-PR has published since 2009. AI tools assist with research and drafting, and every article is reviewed by a human editor before publication. Coverage follows the Editorial Policy, and substantive corrections are noted on the article under the Corrections Policy.
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PR Firms & Communications Agencies
Jan 30, 2019
Headline Media: Top Israeli Public Relations Agency Profile
Headline Media is Israel's leading technology PR agency — founded by former CNN and ABC News journalists, running Tel Aviv and New York offices, and placing high-growth Israeli companies in the NYT, TechCrunch, WSJ, and AP.
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Crisis Communications
Jan 24, 2019
Gillette: The 125-Year Razor Empire, the "We Believe" Backlash, and the Quiet Recovery
Gillette is the most-cited men's grooming brand in the world — and the most-cited cautionary tale in purpose-driven advertising. From the 1901 King Camp Gillette patent to the 2005 $57B P&G acquisition to the January 2019 "We Believe" ad to the 2026 recovery. The full case file.
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PR Firms & Communications Agencies
Jan 21, 2019
Blast Public Relations: PR Profile
Founded by Bryan and Kathleen Formidoni, Blast PR is a California-based full-service public relations firm with 17+ years serving consumer, B2B, and digital innovator clients \u2014 adtech, SaaS, and digital media.
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Entertainment & Media
Jan 21, 2019
Brandon Webb: The Navy SEAL Who Built Hurricane Media
Brandon Webb turned a Navy SEAL career into Hurricane Media, bestselling books on fear and focus, and Red Circle Foundation for wounded Special Forces veterans.
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PR Firms & Communications Agencies
Jan 16, 2019
PAN Communications: The Boston B2B Tech PR Firm With Five Offices and 300 People
PAN Communications is the Boston-headquartered B2B tech and healthcare PR firm founded in 1995 by Philip A. Nardone Jr. Three decades later, it operates across five offices with approximately 316 employees globally — and an integrated PR + content + measurement model that positions it for the AI Communications era.
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Digital PR & Communications
Jan 11, 2019
How to Build a Sustained PR Coverage Program: The Tracksmith, Cotopaxi, and Athletic Brewing Playbook
Building a sustained PR coverage program — Vuori, Tracksmith, Cotopaxi, Brooks Running, On Running, Athletic Brewing, Made In Cookware, Caraway, Our Place, Hatch Sleep, Beis Travel, Tushy. Five infrastructure components, four pitch disciplines, three measurement disciplines that compound.
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Digital PR & Communications
Jan 7, 2019
Major Challenges of PR Professionals
Tight deadlines, quick turnaround times and demanding clients are just some of the things PR professionals have to cope with on a daily basis.
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Crisis Communications
Jan 7, 2019
Combat Gent: When Startup Storytelling Outran Reality
Combat Gent: when startup storytelling outran reality. The Combatant Gentlemen collapse and what it taught DTC menswear.
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Crisis Communications
Jan 3, 2019
PR lessons from post-hurricane Puerto Rico
Hurricane Maria killed over 3,000 in Puerto Rico. Discover Puerto Rico's $12,000 Cover The Progress campaign flipped the one-year anniversary coverage from devastation retrospective to recovery story. Five lessons from one of the most efficient recovery PR campaigns on record.
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