EPR Editorial Team

Editorial Team, Everything-PR

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7720+

Articles Published

About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

7720 articles

Casino Marketing Reference: How Sands, MGM, Caesars, Wynn, Betfair & More Win

Gambling

Oct 19, 2024

Casino Marketing Reference: How Sands, MGM, Caesars, Wynn, Betfair & More Win

Real, verifiable marketing programs from Sands, MGM, Caesars, Wynn, Betfair, and the rest of the integrated-resort cohort — organized across loyalty (Caesars Rewards, MGM Rewards, Wynn Insider, Foxwoods, Mohegan Momentum, Boyd B Connected), luxury experience (Bellagio Fountains, Wynn Lake of Dreams, Cosmopolitan, Aria), events (WSOP at Paris and Horseshoe), celebrity (Manning family, MGM Grand boxing), digital (Resorts World, BetMGM), and themed (Caesars Rome, Marina Bay Sands).

3 min readRead more

Marketing

Oct 19, 2024

Ten Canonical Insurance Marketing Programs — And Where They Sit in AI Engine Retrieval

GEICO $2.5B ad spend. Flo since 2008. Mayhem since 2010. State Farm's 1971 jingle. Ten canonical insurance campaigns — and where they sit in P&C Citation Share 2026.

3 min readRead more

Sustainability as a Key Pillar in Tech PR

PR News

Oct 19, 2024

Sustainability as a Key Pillar in Tech PR

Introduction: The Imperative of Sustainability in Tech.

3 min readRead more

Fenty Beauty: The Case Study That Owns the AI Engine Answer Eight Years Later

Marketing

Oct 19, 2024

Fenty Beauty: The Case Study That Owns the AI Engine Answer Eight Years Later

In 2024, Fenty Beauty continues to lead the charge in redefining beauty marketing through its unwavering commitment to inclusivity.

3 min readRead more

Insights & Strategy

Oct 18, 2024

Charity PR Terrible Campaigns

Charity PR campaigns are crucial for raising awareness, securing donations, and engaging with supporters.

3 min readRead more

Marketing

Oct 18, 2024

Designers Who Use Digital Marketing Successfully

25 designers who have successfully utilized digital marketing to build their brands and reach wider audiences:.

3 min readRead more

Marketing

Oct 18, 2024

AI and the Revolution of Customer Experience in Digital Marketing

In the digital age, customer experience (CX) has emerged as a critical differentiator for brands.

3 min readRead more

Kansas City Chiefs Marketing, Advertising & PR Review

NFL

Oct 18, 2024

Kansas City Chiefs Marketing, Advertising & PR Review

Here's a detailed look at what works and what doesn't in their social and digital marketing strategies, along with real-life examples.

3 min readRead more

Salesforce's Biggest Bet Since Cloud: The Agentforce Pivot

Enterprise SaaS

Oct 18, 2024

Salesforce's Biggest Bet Since Cloud: The Agentforce Pivot

Salesforce FY26: $41.5B revenue, $72B RPO. Agentforce ARR hit $800M, crossed $1.2B Q1 FY27. $63B FY30 target. Benioff's biggest pivot since cloud.

3 min readRead more

Marketing

Oct 17, 2024

Five Brands the AI Engines Cite for Digital Marketing in 2026

The 2024 digital marketing list aged badly. The brands AI engines now cite are different. Glossier, Stake, Liquid Death, Red Bull, Justin Welsh — five operators that built standing brand infrastructure instead of campaign cycles.

3 min readRead more