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EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

ContributorPREditorialCommunications

About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

Maternal Health Marketing in 2026: The Working Playbook
Marketing
Oct 12, 2024

Maternal Health Marketing in 2026: The Working Playbook

Maternal health marketing in 2026 — five structural patterns from Bobbie, Frida Baby, ByHeart, Hatch, Willow, Elvie, and Lansinoh. Clinical substantiation, creator credibility, editorial-depth owned content, AI Visibility on category prompts, and the underbuilt postpartum window.

3 min readRead more
Ten Great Real Estate PR Campaigns
Insights & Strategy
Oct 11, 2024

Ten Great Real Estate PR Campaigns

Ten real estate PR campaigns that achieved notable success — Zillow's "Find Your Way Home," Redfin's "The New Way to Buy a Home," The Corcoran Group's "Corcoran Cares," Keller Williams' "KW Cares," Douglas Elliman's "#FindYourElliman," Trulia's "Neighborhood Guides," Sotheby's "At Home With Sotheby's," Century 21's "Smarter, Bolder, Faster," Berkshire Hathaway HomeServices' "Meet the Neighbors," and Coldwell Banker's "The Smart Home." How each one moved the brand.

3 min readRead more
Building a Strong Brand Presence in the Gambling Industry: PR Strategies That Work
Gambling
Oct 9, 2024

Building a Strong Brand Presence in the Gambling Industry: PR Strategies That Work

The framework for building a gambling brand in the AI Communications era — brand identity, PR strategies (storytelling, media relations, sponsorships), and case studies of DraftKings (UFC, Saquon Barkley), Caesars (Manning family, WSOP, 50th anniversary), BetMGM (Jamie Foxx, Tom Brady, MGM Rewards). Plus the responsible-gambling programs (GameSense, MyPlayBreak, S.M.A.R.T., Bet With Your Head) that now anchor reputation.

3 min readRead more

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