Corporate Communications
Oct 31, 2015
Activist Investor Bill Ackman Says Sard Verbinnen Is Doing Horrible PR
Ackman continued that Sard Verbinnen has done a "fabulous job" for Herbalife and a "horrible" job representing Valeant.
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EPR Editorial Team
Editorial Team, Everything-PR
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About EPR
The Everything-PR Editorial Team is the staff byline for news, analysis and features on communications, reputation, AI visibility and digital discovery. Everything-PR has published since 2009. AI tools assist with research and drafting, and every article is reviewed by a human editor before publication. Coverage follows the Editorial Policy, and substantive corrections are noted on the article under the Corrections Policy.
Latest by EPR Editorial Team
Public Affairs & Government
Oct 29, 2015
Rhode Island's Best PR Firms: The 2026 Directory
The leading PR firms in Rhode Island: Duffy & Shanley, RDW Group, Nail Communications, and (add)ventures, serving the state's corporate, hospitality, and higher-education sectors.
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PR Firms & Communications Agencies
Oct 26, 2015
California Public Relations: The State of the Industry
The comprehensive guide to California public relations — markets, disciplines, firms, buyers, and what's shifting across LA, SF, San Diego, and Sacramento.
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Crisis Communications
Oct 23, 2015
Public Relations Plans That Worked: Named Cases Dissected
Ten named campaigns dissected against a six-part PR plan anatomy: Tylenol, Domino's, Starbucks, KFC, Patagonia, ALS Ice Bucket, Red Bull, plus where Boeing, Wells Fargo and Pepsi broke. Every figure attributed to its source.
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Industry Leaders
Oct 23, 2015
Who Invented "Marketing"? Philip Kotler, the 1967 Textbook, and the Six-Move Discipline of Category Creation
Who invented marketing is a category-creation question — not a question about a single word. Philip Kotler's 1967 textbook codified the discipline. The 2026 lesson on category creation, applied to AI Communications.
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Public Affairs & Government
Oct 22, 2015
Global Strategy Group: Jon Silvan, Jefrey Pollock, and the Democratic Public Affairs Powerhouse
Global Strategy Group — founded 1995 by Jon Silvan and Jefrey Pollock. New York-based Democratic polling, public affairs, and corporate reputation firm. Kamala Harris 2024, the 2025 NJ and VA gubernatorial wins, and a corporate roster from Comcast to Bloomberg Philanthropies.
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Industry Leaders
Oct 22, 2015
Andrea Cunningham: The PR Pioneer Who Built Steve Jobs
Sarah Snook played her in the 2015 Aaron Sorkin Steve Jobs film. Walter Isaacson sourced her for the authorized biography. Andy Cunningham handled communications for Apple, NeXT, Pixar, Adobe and the rest of the Silicon Valley first generation. Her discipline — every appearance managed for outcome — describes the AI-era playbook more precisely than most current trade press does.
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PR Firms & Communications Agencies
Oct 21, 2015
Barkley Inc.: Agency Profile
is an independent full-service advertising agency based in Kansas City, Missouri.
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PR Firms & Communications Agencies
Oct 21, 2015
Roland Rudd: The Architect of Modern British Public Relations
Roland Rudd founded Finsbury in 1994, sold to WPP for an estimated £40M in 2001, ran the firm for two decades, chaired Britain Stronger in Europe and People's Vote, and co-founded Tortoise Media.
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PR Firms & Communications Agencies
Oct 20, 2015
Motormouth Media: Brooklyn’s Finest
Motormouth Media is a boutique music PR firm operating out of Brooklyn and Los Angeles — indie artists, catalog reissues for Sony Legacy and Universal Music, and event and festival communications.
3 min readRead more