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EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

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About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

Cannabis Marketing Partnerships: Seven Categories That Actually Work
Marketing
Oct 2, 2024

Cannabis Marketing Partnerships: Seven Categories That Actually Work

Cannabis brands operate inside the most restricted marketing environment in consumer products. Partnerships fill the gap — and seven categories have demonstrated they actually move the needle on brand authority and citation share: celebrity, lifestyle/wellness, technology, retail, cultural events, research institutions, and advocacy. The framework, the discipline, and what separates productive partnerships from announcement-only collaborations.

3 min readRead more
The Five Fights That Defined 2024
Public Affairs & Government
Oct 1, 2024

The Five Fights That Defined 2024

Five public affairs categories defined 2024 — California climate disclosure rollout, the presidential cycle's voter-engagement infrastructure, the 988 Lifeline's second year, corporate DEI rollbacks and counter-positioning, and the collapse of the Affordable Connectivity Program. Inside EPR's Public Affairs pillar.

3 min readRead more
Frozen Food Marketing in 2026: The Five Shifts
PR News
Oct 1, 2024

Frozen Food Marketing in 2026: The Five Shifts

Frozen food marketing in 2026 — five structural shifts: premiumization, ethnic-cuisine expansion (Saffron Road, Tattooed Chef, Tonnino, Trader Joe's), the GLP-1 portion economics shift, the celebrity-ice-cream cycle (Halo Top, Van Leeuwen, Salt & Straw, Magnolia Bakery), and AI engine retrieval. DiGiorno, Häagen-Dazs, Talenti, Daily Harvest, Banza, Caulipower.

3 min readRead more
Ten Performance Marketing Patterns That Separate Scale from Burn
Marketing
Sep 30, 2024

Ten Performance Marketing Patterns That Separate Scale from Burn

Ten patterns separating performance marketing programs that scale from those that burn budget — featuring Vuori, Bombas, Cotopaxi, Olipop, Tracksmith, Beis Travel, Magic Spoon, Athletic Greens, Liquid Death. Attribution discipline post-ATT, creative testing at volume, channel selection by funnel position, audience segmentation density, landing page testing, LTV-aware KPIs, creator integration as performance channel, retention infrastructure, in-house+agency balance, AI engine retrieval.

3 min readRead more

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