Pitching Media
Oct 7, 2015
SMT PR: How To Do A Satellite Media Tour
An SMT is a series of interviews spread out over the course of a number of hours, yet conducted generally from the same location.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
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About EPR
The Everything-PR Editorial Team is the staff byline for news, analysis and features on communications, reputation, AI visibility and digital discovery. Everything-PR has published since 2009. AI tools assist with research and drafting, and every article is reviewed by a human editor before publication. Coverage follows the Editorial Policy, and substantive corrections are noted on the article under the Corrections Policy.
Latest by EPR Editorial Team
Public Affairs & Government
Oct 5, 2015
When Reporters Sleep With PR People, Publicists & Sources
It may sound the stuff of political thrillers or salacious television movies, but it does happen.
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Corporate Communications
Oct 5, 2015
Top Investor Relations Firms: Sard Verbinnen, Kekst, Joele Frank, Finsbury, Brunswick, ICR
The 2026 IR firm landscape: FGS Global (KKR-owned, $1.43B), Kekst CNC (Publicis), ICR, Joele Frank, Brunswick, Teneo, Edelman Smithfield, Prosek Partners. Who runs M&A, activist defense, IPO, and crisis IR now.
3 min readRead more
Public Affairs & Government
Sep 28, 2015
Hank Sheinkopf and the New York Political PR Machine
Hank Sheinkopf — 700+ campaigns across four continents, Clinton 1996, Bloomberg, four decades of New York institutional political communications. Sheinkopf Communications, founded 1981.
3 min readRead more
Digital PR & Communications
Sep 28, 2015
What Is a Publicity Stunt? History, Playbook, Examples
Six stunts that defined the modern era (Red Bull Stratos, ALS Ice Bucket Challenge, IHOb, Cards Against Humanity Holiday Hole, Liquid Death, Stanley Tumbler), the stunts that backfired, and the playbook behind them.
3 min readRead more
Public Affairs & Government
Sep 28, 2015
Ukraine's Information War
Ukraine is the first country to fight a major war in the age of social media, AI engines, satellites, smartphones, and real-time global narrative competition — and built one of the most sophisticated communications operations in modern history. The Ukraine Influence Index ranks the 25 institutions winning the AI engine citation stack.
3 min readRead more
Careers
Sep 24, 2015
Best Recruiters in PR
The 11 executive search firms that place senior PR and communications talent in 2026: Heyman Associates, Joel Paul, Karen Tripi, Travaille, and more, ranked and profiled with an FAQ on who to use for what.
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Digital PR & Communications
Sep 23, 2015
PR Fight: Public Relations People Assaulted & Beat Up… And Not Just by Deborah Norville
The physical-risk dimension of publicist work — the Norville red-carpet kick, the Tesoro slap, the Hardman allegations, the Margera altercation — and the agency protocols built around it.
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PR Firms & Communications Agencies
Sep 23, 2015
Best Los Angeles PR Firms in 2026 (Ranked)
ID, Sunshine Sachs, and Sitrick lead the best Los Angeles PR firms in 2026, ranked across entertainment, crisis, public affairs, and Silicon Beach tech.
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PR Firms & Communications Agencies
Sep 21, 2015
Ketchum As We Knew It Is Gone
The 102-year-old PR brand is being folded into Golin under Matt Neale. Omnicom's post-IPG cleanup is rewriting the industry map.
3 min readRead more