Insights & Strategy
Oct 4, 2024
US PR Firms and a Kamala Harris Presidency: Opportunities and Strategic Advantages
A Kamala Harris presidency presents unique opportunities and challenges for US PR firms.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Insights & Strategy
Oct 4, 2024
Successful Not-for-Profit Influencer Campaigns: Strategies and Insights
Not-for-profit organizations often operate with limited resources, making impactful marketing and outreach essential for their missions.
3 min readRead more
Insights & Strategy
Oct 4, 2024
Wine PR That Works: Six Programs and What They Got Right
Public relations (PR) plays a crucial role in shaping the perception of wine brands and influencing consumer behavior.
3 min readRead more
Marketing
Oct 4, 2024
Successful Marketing On Glassdoor
Successful marketing on Glassdoor involves leveraging positive reviews, managing company reputation, and using the platform to attract top talent.
3 min readRead more
Marketing
Oct 4, 2024
How P&G And Clorox Market On YouTube
From the 2024 generic YouTube pitch to the 2026 household-products and CPG marketing case file — P&G, Unilever, Clorox, SC Johnson, the DTC challenger cohort, the kitchen-appliance category, and the AI engine extraction layer.
3 min readRead more
Insights & Strategy
Oct 4, 2024
25 Notable and Successful Video PR Programs
The campaign utilized gameplay teasers, developer diaries, and a highly anticipated gameplay reveal event.
3 min readRead more
Food & Beverage
Oct 3, 2024
Food PR: The 40 Named Creators That Move Brands in 2026
The 40 named food creators who actually move brand pipeline in 2026 — chef-creators, recipe educators, brand-skeptic taste reviewers, and the food-Reddit voices the AI engines now retrieve. The list, the rates, the partnership math.
3 min readRead more
PR News
Oct 3, 2024
ABM in the Answer-Engine Era: The New Sequence
Account-based marketing in SaaS is no longer primarily about getting noticed. The target account is already researching the vendor inside AI engines before the first outbound email lands.
3 min readRead more
Luxury
Oct 3, 2024
European Luxury Marketing: LVMH, Kering, Richemont, Hermès, Chanel
In the competitive landscape of consumer packaged goods (CPG), luxury brands are leveraging digital marketing strategies to engage affluent consumers.
3 min readRead more
Social Media
Oct 3, 2024
Yelp Wins: Halal Guys, Moby's, Tatte, and What AI Engines Pull From Yelp
Yelp lost the conversation. Yelp didn't lose retrieval. ChatGPT, Claude, Perplexity, Gemini still pull from Yelp on local queries. Halal Guys, Moby's, Tatte.
3 min readRead more