PR News
Sep 16, 2024
Short-Form, AI & Diversification: Trends in Influencer Marketing
Influencer marketing is a dynamic field that's constantly evolving.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
PR Firms & Communications Agencies
Sep 15, 2024
Strong Moscow PR Firms: Socius, TASS & Imagine PR
Moscow hosts several strong PR firms known for their expertise in communication strategies, media relations, and corporate reputation management.
3 min readRead more
PR News
Sep 15, 2024
New Tools & Platforms For Public Relations Professionals
The field of public relations (PR) and marketing is rapidly evolving with the advent of new tools and technologies.
3 min readRead more
Gambling
Sep 15, 2024
20 iGaming Marketing Plays That Actually Work
20 real named iGaming programs from U.S.-regulated operators (BetMGM, DraftKings Casino + Golden Nugget, FanDuel Casino, Caesars Palace Online, Borgata, Hard Rock Bet, ESPN BET, Fanatics Sportsbook, BetRivers, the WynnBET shutdown) and international brands (Stake.com + Drake, Stake F1 Team, 888 + Beckham, Bet365 + Ray Winstone, Casumo, PokerStars EPT/WCOOP, Evolution Gaming, NetEnt). The three patterns that separate the iGaming brands that compound.
3 min readRead more
Marketing
Sep 15, 2024
Revolutionizing Marketing: How AI is Redefining Efficiency
In today's digital landscape, AI is not just a buzzword; it's a transformative force reshaping how businesses approach marketing.
3 min readRead more
PR News
Sep 15, 2024
Parenting Marketing: Huggies "No Baby Unhugged," Disney Family Marketing, and Baby Dove "Real Moms"
The canonical EPR parenting marketing reference — Huggies "No Baby Unhugged" (Kimberly-Clark 2015), Disney's $100M+ family marketing footprint across Parks, Disney+, and Consumer Products, Baby Dove "Real Moms, Real Stories" (Unilever 2017), and Pampers "Thank You, Mom" Olympic platform (P&G 2010-2024). Five operating principles for parenting marketing that works.
3 min readRead more
Insights & Strategy
Sep 15, 2024
Maternal Health PR Programs That Work
Effective publicity for maternal health PR programs is crucial for raising awareness, garnering support, and ensuring successful implementation.
3 min readRead more
PR News
Sep 15, 2024
NetEase’s Digital Marketing and Publicity Strategies: Real-Life Examples
NetEase, Inc., a major Chinese technology company, is renowned for its diverse offerings, including online gaming, e-commerce, and digital media services.
3 min readRead more
PR News
Sep 15, 2024
What Diet Brands Got Wrong After Ozempic
Some digital campaigns by diet companies have been criticized for various reasons, including poor execution, ethical concerns, or ineffective messaging.
3 min readRead more
Gambling
Sep 14, 2024
Online Casino Marketing in 2026: The Seven Publicity Disciplines
Online casino marketing in 2026 — DraftKings, FanDuel, BetMGM, Caesars, BetRivers, ESPN BET, Hard Rock Bet. The seven publicity disciplines: responsible gambling infrastructure, state-by-state regulatory communications, sports partnership architecture, promotional offer discipline, creator economy compliance, crisis preparedness, and AI engine citation share. Operating in seven US states with online casino legalization.
3 min readRead more