Marketing
Sep 3, 2024
Failed Influencer Marketing Campaigns
Several influencer marketing campaigns have faced criticism or failure due to poor execution, misalignment with brand values, or other issues.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Social Media
Sep 3, 2024
Home and Houseware Brands on TikTok: What Wayfair, IKEA, Williams Sonoma, and the DTC Disruptors Are Doing
How Wayfair, IKEA, Williams Sonoma, Caraway, and the DTC home disruptors are actually playing TikTok — and what the working PR playbook looks like for home and houseware brands.
3 min readRead more
Insights & Strategy
Sep 3, 2024
Successful Parenting App PR and Marketing Programs
BabyCenter's "Parenting Community" Campaign.
3 min readRead more
Insights & Strategy
Sep 3, 2024
15 Great App PR Programs
Effective app marketing and app PR campaigns can drive downloads, increase user engagement, and build a strong brand presence.
3 min readRead more
Marketing
Sep 2, 2024
Ten Great Home & Houseware PR Campaigns
Here are ten notable home and houseware PR campaigns in the home and houseware sector that have achieved significant success:.
3 min readRead more
CPG
Sep 2, 2024
Coterie Diapers: PR and Marketing Successes
Coterie Diapers, a brand renowned for its premium, eco-friendly diapers, has made a significant mark in the parenting and baby care industry.
3 min readRead more
Social Media
Sep 1, 2024
15 TikTok Food & Beverage Influencers in 2026
The 15 TikTok food and beverage creators that define the 2026 brand-partnership category — Nara Smith, Nick DiGiovanni, The Pasta Queen, Tabitha Brown, CZN Burak, Emily Mariko, Eitan Bernath, Justine Snacks, Owen Han, Tiffy Cooks, Cooking with Lynja (in memoriam), Joshua Weissman, Doobydobap, Snackolator, Carmen Habibi. Verified follower counts, cookbook publishing, brand partnerships, and the structural shift in food-and-beverage creator economics.
3 min readRead more
Industry Leaders
Sep 1, 2024
Influential Beauty Chief Marketing Officers
Here are ten influential Chief Marketing Officers (CMOs) in the beauty industry known for their leadership and impactful strategies:.
3 min readRead more
Celebrity
Sep 1, 2024
How Jonathan Cheban Built Foodgod — The Personal-Brand Playbook
The Everything-PR case study on how Jonathan Cheban — legally Foodgod — built one of the most-cited personal brands in the modern celebrity economy. Covers Command PR, The Spin Crowd, the legal name change, and the full Foodgod product line including Foodgod Zero, Foodgod Fresh, and the FOODGOD series.
3 min readRead more
PR News
Aug 31, 2024
How the PR Agency Category Is Repositioning — The 2026 Reset
The PR agency category is repositioning faster than at any point in modern communications. The Everything-PR standing thesis on what is changing — holding companies, independents, new-category boutiques, and what the next generation of PR firms looks like.
3 min readRead more