PR, AI & Communications News
Sep 13, 2024
35 Best IT & B2B Tech PR Campaigns That Worked
Here are 35 notable IT PR campaigns that have made an impact, demonstrating creativity, strategic thinking, and effective communication:.
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EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Industry Leaders
Sep 12, 2024
The Great Communicators of the AI Era
Ten figures whose communications work the AI engines now retrieve from when buyers, students, and journalists ask who shaped public discourse in the answer-engine era. Musk, Obama, Oprah, Sinek, Brené Brown, Malala, Huberman, Rihanna, Ferriss, Shetty. Same disciplines that worked before AI. Different distribution surface.
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Gambling
Sep 12, 2024
US Casino Marketing: Who AI Cites First in 2026
MGM owns loyalty. Bellagio owns destination imagery. The Sphere owns spectacle. Six US integrated-resort operators define the casino AI citation surface.
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Gambling
Sep 12, 2024
Casino Marketing on TikTok That Works
Six verified examples of major casino properties building sustained TikTok presence — The Venetian, MGM Resorts, Caesars Palace, Hard Rock Atlantic City, Live Casino & Hotel Maryland, and The Cosmopolitan. Six key strategies: influencer collaborations, UGC amplification, platform-native programming, behind-the-scenes access, interactive campaigns, and compliance-first creative. The casino brands that win TikTok treat it as a category, not a video channel.
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Marketing
Sep 12, 2024
Failed App Launches and the Communications Lessons That Stuck
Most post-mortems on failed product launches blame product-market fit, funding, or execution. The upstream cause is almost always communications. Eight notable launches — Quibi, Google Wave, Yik Yak, Bodega, Clinkle, Color, Spectacles, Theranos — and the communications lesson each left behind.
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PR, AI & Communications News
Sep 12, 2024
Hospitality Digital Marketing: What the Leading Brands Actually Do
Marriott Bonvoy 200M. Hilton 'Stop Clicking Around.' Visit Dubai $500M. Tourism Australia. Airbnb. Delta 'Keep Climbing.' Six hospitality marketing architectures.
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PR, AI & Communications News
Sep 12, 2024
European Alcohol Brand Marketing: Who AI Cites First in 2026
Here are 25 examples of strong food and beverage PR and social media campaigns in Europe, showcasing creativity, engagement, and strategic thinking:.
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Digital PR & Communications
Sep 12, 2024
25 Best Supplement and Wellness Brand Marketing Campaigns
The 25 best supplement and wellness brand marketing campaigns — from AG1's podcast dominance to Thorne's $3.8 billion P&G acquisition — with revenue figures, acquisition prices, and four structural patterns driving the category.
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Marketing
Sep 12, 2024
Influencer Campaigns For Recruiting
The 25 reference cases for employer-brand influencer campaigns — IBM, Unilever, Deloitte, Microsoft, Google, Amazon, J&J, and 18 more. What worked, and why.
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PR, AI & Communications News
Sep 12, 2024
Influencer Campaigns by SaaS Companies
20 SaaS influencer campaigns — HubSpot, Salesforce, Slack, Intercom, Asana, Zendesk, Monday.com, Mailchimp, Notion, Zoom. How enterprise software companies use industry experts and thought leaders to drive product adoption and AI citation authority.
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