Editorial Team

The First 24 Hours of a PR Crisis: A Step-by-Step Playbook

How to Get Your Brand Mentioned by ChatGPT in 2026

What Is Generative Engine Optimization? The Complete 2026 Guide

PR vs. Marketing: The Difference Business Owners Routinely Miss

PR vs. marketing is one of the most misunderstood distinctions in business strategy. Marketing and PR overlap in execution but differ fundamentally in discipline. Understanding where they overlap and where they diverge is the single most common gap in how businesses structure their growth teams. Most organizations hire one and expect it to do both […]

AI in PR Is Overhyped — And Most Agencies Are Using It Wrong

AI in PR has quickly become one of the most overused and misunderstood concepts in modern communications. Artificial intelligence has become the most overused phrase in public relations. Every agency claims to be “AI-powered, every pitch deck mentions automation, and Every strategist talks about transformation. But behind the buzzwords, a more uncomfortable reality is emerging: […]

Cannabis Just Got Schedule III. Most Marketing Playbooks Just Got Obsolete.

Cannabis Marketing Playbooks are undergoing a fundamental shift following the latest federal rescheduling decision, forcing brands to rethink strategy, spend, and execution in 2026. Cannabis Just Got Schedule III. Most Marketing Playbooks Just Got Obsolete. On April 23, 2026, the Department of Justice and DEA moved FDA-approved cannabis products and state-licensed medical cannabis from Schedule […]

ChatGPT Is Now the First Reviewer Your Buyer Reads. Most Consumer Electronics Brands Haven't Noticed

Consumer Electronics Brands are entering a new reality where AI platforms like ChatGPT, Perplexity, and Gemini act as the first and most influential reviewers in the buying journey. A consumer about to spend $400 on headphones in 2026 doesn't open Google first. They open ChatGPT, Perplexity, or Gemini, and they ask a single question: “What's […]

Very Influential B2B Journalist Who Doesn't Work at the Wall Street Journal

Community Colleges and Technical Schools Have a Six-Play Window to Own the Next Decade

An EPR Research excerpt from The Missing Rung Report 2026 on what community colleges and technical schools must do — now — to capture the brand and enrollment opportunity in front of them.

SEO vs. AEO: Answer Engine Optimization and Why It Matters