Editorial Team

AI in PR Is Overhyped — And Most Agencies Are Using It Wrong

AI in PR has quickly become one of the most overused and misunderstood concepts in modern communications. Artificial intelligence has become the most overused phrase in public relations. Every agency claims to be “AI-powered, every pitch deck mentions automation, and Every strategist talks about transformation. But behind the buzzwords, a more uncomfortable reality is emerging: […]

Cannabis Just Got Schedule III. Most Marketing Playbooks Just Got Obsolete.

Cannabis Marketing Playbooks are undergoing a fundamental shift following the latest federal rescheduling decision, forcing brands to rethink strategy, spend, and execution in 2026. Cannabis Just Got Schedule III. Most Marketing Playbooks Just Got Obsolete. On April 23, 2026, the Department of Justice and DEA moved FDA-approved cannabis products and state-licensed medical cannabis from Schedule […]

ChatGPT Is Now the First Reviewer Your Buyer Reads. Most Consumer Electronics Brands Haven't Noticed

Consumer Electronics Brands are entering a new reality where AI platforms like ChatGPT, Perplexity, and Gemini act as the first and most influential reviewers in the buying journey. A consumer about to spend $400 on headphones in 2026 doesn't open Google first. They open ChatGPT, Perplexity, or Gemini, and they ask a single question: “What's […]

Very Influential B2B Journalist Who Doesn't Work at the Wall Street Journal

Community Colleges and Technical Schools Have a Six-Play Window to Own the Next Decade

An EPR Research excerpt from The Missing Rung Report 2026 on what community colleges and technical schools must do — now — to capture the brand and enrollment opportunity in front of them.

SEO vs. AEO: Answer Engine Optimization and Why It Matters

US PR vs. UK PR: What Brands Entering Each Market Should Know

US PR vs. UK PR looks similar on the surface — but the differences are structural, not cosmetic. The US and UK PR markets look similar on the surface — both English-language, both Anglo-Saxon business cultures, both dominated by similar global holding companies — but operate with meaningful structural differences that routinely surprise brands entering […]

How A Financial Communications Firm in America Won a Proxy Fight Most Observers Expected Disney to Lose

Why Many Adtech PR Campaigns Collapse Under Their Own Complexity

Adtech PR Campaigns promise hyper-personalization, real-time optimization, and measurable impact. Yet many fail — not quietly, but visibly. The pattern is consistent. High budgets. Advanced technology. Ambitious ideas. Weak outcomes. The problem is not execution. It is misalignment. When Technology Leads Strategy in Adtech PR Campaigns One of the most common failure points of adtech […]

Retainer vs. Project-Based: How to Structure PR Engagements

Structure PR engagements correctly, and everything else — cost, outcomes, and relationship quality — becomes easier to manage. Get it wrong, and even good agencies underperform. PR agencies and consultants work on one of two engagement structures — monthly retainer or project-based. The choice affects cost, outcomes, relationship quality, and the kind of work the […]