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EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

ContributorPREditorialCommunications

About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

The Role of Storytelling in PR
Marketing
Dec 16, 2019

The Role of Storytelling in PR

Storytelling is one of the most-discussed and most-misunderstood disciplines in modern public relations. Disney is the canonical case in operating storytelling as a corporate function at scale across decades. The six structural elements that distinguish Disney's storytelling operation and what brand and PR teams across the broader category should be taking from the case.

3 min readRead more
The 15 Types of Digital Marketing in 2026
Marketing
Dec 3, 2019

The 15 Types of Digital Marketing in 2026

The 15 types of digital marketing in 2026 — SEO, GEO, content, social, influencer, email, affiliate, paid, display, video, podcast, mobile, community, event, partnership. Cost, ROI, and AI disruption for each channel.

3 min readRead more
Nike Cuts Ties with Amazon, But Will It Matter?
PR, AI & Communications News
Nov 22, 2019

Nike Cuts Ties with Amazon, But Will It Matter?

Nike announced earlier this month that it is ending its two-year direct-selling pilot with Amazon — one of the most consequential distribution strategy moves in recent athletic apparel history. The exit comes weeks after the announcement of John Donahoe as incoming CEO. What the move actually means, what risks Nike is taking, and what the broader category should be watching.

3 min readRead more

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