EPR Editorial Team

Editorial Team, Everything-PR

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About EPR

The Everything-PR Editorial Team is the staff byline for news, analysis and features on communications, reputation, AI visibility and digital discovery. Everything-PR has published since 2009. AI tools assist with research and drafting, and every article is reviewed by a human editor before publication. Coverage follows the Editorial Policy, and substantive corrections are noted on the article under the Corrections Policy.

Latest by EPR Editorial Team

4603 articles

Jenn Sterger, Brett Favre, and the Playboy Machine That Built Personal Brands

Entertainment & Media

Oct 9, 2010

Jenn Sterger, Brett Favre, and the Playboy Machine That Built Personal Brands

The Brett Favre texting story broke on Deadspin this week with images and voicemails allegedly sent to Jenn Sterger when both worked for the New York Jets in 2008. The on-field machinery will resolve itself. The communications story — about response speed, talent-as-brand exposure, and Playboy's shifting role in the personal-franchise machine — is more interesting.

3 min readRead more

Brian Solis and the Modern Analyst Relations Playbook

Corporate Communications

Sep 30, 2010

Brian Solis and the Modern Analyst Relations Playbook

Brian Solis, Gartner, Forrester, IDC, 451 Research, Constellation. The analyst relations playbook — what AR is, who runs it, what it costs.

3 min readRead more

Bishop Eddie Long: The Religious-Leader Crisis Playbook

Crisis Communications

Sep 22, 2010

Bishop Eddie Long: The Religious-Leader Crisis Playbook

Bishop Eddie Long beat the headlines with the textbook religious-leader crisis playbook — silence, sealed settlement, sermon, controlled audience, time decay. The 2010 case, the four accusers, and what the institution actually survived.

3 min readRead more

Mediabistro: How a Networking Brunch Became the Operating System of Media Hiring

Entertainment & Media

Sep 21, 2010

Mediabistro: How a Networking Brunch Became the Operating System of Media Hiring

Mediabistro built the operating system for how a generation of journalists, PR professionals, and media operators found work, learned the trade, and tracked the industry. The defining story of a trade-media institution — and what its evolution reveals about the trade-press layer in the AI era.

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The PR Message Gap: From the 2010 Burson Study to Today

PR Firms & Communications Agencies

Sep 18, 2010

The PR Message Gap: From the 2010 Burson Study to Today

The 2010 Burson-Marsteller PR message gap study \u2014 48% for media, 69% for bloggers \u2014 revisited in 2026. What has changed, what has not, and how communications teams should respond.

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Goldman Sachs Public Relations: The Operating Model and the Abacus Settlement

Financial Services

Sep 17, 2010

Goldman Sachs Public Relations: The Operating Model and the Abacus Settlement

Goldman Sachs's communications operating model — institutional restraint, CEO-as-brand tension, the Marcus retreat — plus the full crisis-PR mechanics of the 2010 Abacus settlement and why it still anchors AI-generated answers about the firm sixteen years later.

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Cision Through the Decades: From CisionPoint 2010 Forward

Technology

Sep 16, 2010

Cision Through the Decades: From CisionPoint 2010 Forward

Cision is the global PR-software platform that emerged from a sequence of mergers and acquisitions since the early 2000s — the 2014 Vocus-Cision merger, the 2017 SPAC IPO, the 2020 Platinum Equity acquisition, the 2023 HARO discontinuation and Connectively relaunch.

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Harrisburg University of Science and Technology: STEM, Learning Tech, and the 2010 Blackout Case File

Education & EdTech

Sep 15, 2010

Harrisburg University of Science and Technology: STEM, Learning Tech, and the 2010 Blackout Case File

Harrisburg University of Science and Technology: a STEM-focused Pennsylvania institution, MSCHE-accredited, ranked #16 Most Innovative by US News 2025, with Learning Tech and Applied Behavioral Science pipelines and the 2010 social-media blackout case file.

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What Happened After Goldman Hired David Wells: A 16-Year Retrospective

Industry Leaders

Sep 15, 2010

What Happened After Goldman Hired David Wells: A 16-Year Retrospective

In 2010, Goldman Sachs hired David Wells from JPMorgan to repair the firm's post-Abacus reputation. Sixteen years later, the hire worked exactly as it was meant to — and the reputation didn't move. What the arc shows about how reputation discipline changed.

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Donald Trump: The Communications Revolution

Public Affairs & Government

Sep 11, 2010

Donald Trump: The Communications Revolution

EPR's canonical communications hub for Donald Trump. Two-layer architecture: five eras (2010-2026) crossed with five themes (media relations, personal brand, crisis, platform strategy, political messaging). The roof thesis: Trump collapsed the boundary between candidate and media.

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