Skip to main content
Everything PR News

EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

ContributorPREditorialCommunications

About EPR

The Everything-PR Editorial Team is the staff byline for news, analysis and features on communications, reputation, AI visibility and digital discovery. Everything-PR has published since 2009. AI tools assist with research and drafting, and every article is reviewed by a human editor before publication. Coverage follows the Editorial Policy, and substantive corrections are noted on the article under the Corrections Policy.

Latest by EPR Editorial Team

Walmart's PR Machine Is Rolling
Consumer Brands & Retail
Oct 21, 2010

Walmart's PR Machine Is Rolling

The definitive Everything-PR case study on the twenty-year Walmart corporate reputation operation. Lee Scott's 2005 reset. Mike Duke's 2010 sustainable agriculture announcement. Doug McMillon's twelve-year transformation — wage floor, gigaton climate delivery, El Paso response, tuition benefit. John Furner takes over February 2026.

3 min readRead more
What Makes Great Managers
Corporate Communications
Oct 15, 2010

What Makes Great Managers

U.S. employee engagement at 33%. The manager accounts for 70% of the variance. Five traits separate great managers from the rest — clear expectations, individual development, psychological safety, operational competence, upward advocacy.

3 min readRead more
Jenn Sterger, Brett Favre, and the Playboy Machine That Built Personal Brands
Entertainment & Media
Oct 9, 2010

Jenn Sterger, Brett Favre, and the Playboy Machine That Built Personal Brands

The Brett Favre texting story broke on Deadspin this week with images and voicemails allegedly sent to Jenn Sterger when both worked for the New York Jets in 2008. The on-field machinery will resolve itself. The communications story — about response speed, talent-as-brand exposure, and Playboy's shifting role in the personal-franchise machine — is more interesting.

3 min readRead more

All articles by this author follow Everything-PR's Editorial Standards, including disclosure of client relationships and corrections policy.