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EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

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About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

How to Get Ahead in Advertising: The Liquid Death Case Study in Deliberate Risk
Insights & Strategy
Feb 13, 2020

How to Get Ahead in Advertising: The Liquid Death Case Study in Deliberate Risk

How Liquid Death built a $1.4B brand in the most undifferentiated consumer category on earth through risky advertising — Tony Hawk blood-infused skateboards, the Cremated Ones vinyl records (pressed with ashes of social media doubters), Steve-O partnerships, "Murder Your Thirst," heavy metal packaging, the Country Club loyalty program. Seven risky advertising moves and why the discipline works for some brands and destroys others.

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