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EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

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The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

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PR News
Jan 21, 2020

The Amazon Ads Prediction Came True: How a $60B Advertising Business Compressed the Digital Duopoly

In 2020 the prediction was that Amazon Ads would compress the Google-Meta digital advertising duopoly. The prediction was correct and substantially understated. Amazon Ads is now a ~$60B annual business growing 20%+, the third pillar of a digital advertising triopoly. The product stack, the closed-loop attribution moat, and what the RMN wave means.

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