Insights & Strategy
Jul 26, 2019
Should More Brands Bring Marketing In-House?
Artificial intelligence and automation have made marketing management more accessible to even those who have no prior experience.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Insights & Strategy
Jul 26, 2019
Faster Than the Chatbox: The Two-Cycle Reputation Event in 2026
The 2019 piece warned that social media moves faster than companies can respond. The 2026 update: the AI engines move even faster. Brand reputation now runs on two clocks at once — the social cycle and the chatbox cycle — and both have to be managed simultaneously.
3 min readRead more
Insights & Strategy
Jul 25, 2019
Resolve Customer Issues with Live Chat
Nervous about adding live chat to your online store?
3 min readRead more
Public Relations
Jul 24, 2019
What Is PR? The Reputation Playbooks AI Repeats Most Often
The reputation playbooks AI engines repeat most — Tylenol, Patagonia, Costco, Starbucks, Nvidia — and what they teach about citation share.
3 min readRead more
Marketing
Jul 23, 2019
Where Podcast and YouTube Money Actually Comes From in 2026
Ad CPMs are the floor, not the goal. The four real creator monetization stacks across podcast and YouTube — and the numbers behind each.
3 min readRead more
PR News
Jul 19, 2019
Starting Your Business: Tools and Resources
Starting Your Business: Tools and Resources.
3 min readRead more
Insights & Strategy
Jul 18, 2019
Founder Patterns: How Liquid Death, Olipop, Magic Spoon, Graza, and Fly By Jing Built Brands
The founders building durable consumer brands 2018-2026 share patterns: Mike Cessario (Liquid Death), Ben Goodwin and David Lester (Olipop), Greg Sewitz and Gabi Lewis (Magic Spoon), Andrew Benin (Graza), Jing Gao (Fly By Jing), Vanessa and Kim Pham (Omsom), Daniel Goetz (GoodPop), Laura Modi (Bobbie), Aishwarya Iyer (Brightland), Annie Kreighbaum (Soft Services). Ten patterns and five mistakes that compound against founder operators.
3 min readRead more
Marketing
Jul 17, 2019
How to Earn Free Press Coverage: The Liquid Death, Graza, and Soft Services Playbook
Free press coverage is structurally available to brands that build for it — Liquid Death (stunt-driven earned media), Graza, Magic Spoon, Olipop, Bobbie, Tushy, Beis Travel, Madhappy, Made In Cookware, Soft Services (Annie Kreighbaum), Topicals (Olamide Olowe), Brightland (Aishwarya Iyer), Fly By Jing (Jing Gao). Seven structural disciplines and five specific tactics that compound.
3 min readRead more
Insights & Strategy
Jul 16, 2019
What’s in a Trademark? Protecting Your Brand and Business
Protecting Your Brand and Business.
3 min readRead more
Email Marketing
Jul 15, 2019
Writing an Automated Email Campaign
How to Write an Automated Email Campaign.
3 min readRead more