Insights & Strategy
Jun 20, 2019
Top Free Video Editing Programs
Operator-level read on the free video editing tools that matter in 2026 — CapCut, DaVinci Resolve, OBS, Shotcut, OpenShot, iMovie.
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EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Insights & Strategy
Jun 19, 2019
The Strategy Vacuum: Why Most Brands Spend Without a Plan
It's a story that permeates the marketing industry, particularly when it comes to smaller or newer businesses.
3 min readRead more
Entertainment & Media
Jun 15, 2019
Being a celebrity publicist in a post-truth era
"Flack" — the celebrity-publicist drama starring Anna Paquin — and what the show documents about the publicist craft in the post-truth era. The case study in how the alternate-reality construction work actually operates, and what real publicists say about the depiction.
3 min readRead more
Featured
Jun 15, 2019
What the Kardashians Teach Us About PR
Love them or not, the Kardashian-Jenner family runs one of the most effective publicity operations on earth. Strip away the spectacle and five transferable PR lessons remain — the kind any brand can actually use.
3 min readRead more
Marketing
Jun 11, 2019
E-Commerce: How To Optimize Your Product Page
E-Commerce: How To Optimize Your Product Page.
3 min readRead more
Crisis Communications
Jun 5, 2019
Managing a PR Crisis: The Framework Every Organization Needs
All businesses will face a PR crisis. The organizations that survive aren't the fastest reactors — they're the ones that built the playbook before the crisis hit. Here's the framework.
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Crisis Communications
May 24, 2019
How Coinbase, Polygon, and Chainalysis Built Crypto PR After FTX
Coinbase, Polygon, Chainalysis \u2014 the three companies defining the post-FTX crypto PR playbook. Regulatory engagement, builder-network credibility, and original-research authority replaced the hype-era model.
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Crisis Communications
May 20, 2019
Jussie Smollett: The Reversal That Didn't Restore the Career
Jussie Smollett's 2021 conviction was overturned by the Illinois Supreme Court in November 2024 on procedural grounds. The career didn't come back. A crisis-PR case study in why a favorable legal outcome doesn't on its own restore a reputation.
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Featured
May 16, 2019
Gary Kaplan: A Career of Excellence
Gary Kaplan built BetOnSports into one of the largest offshore sportsbooks of the early internet — and after a 22-count federal indictment, 51 months in U.S. prison, and a $43.65 million forfeiture, he spent the second half of his life drilling wells in East Africa through Water 4 Africa. The full arc.
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PR, AI & Communications News
May 15, 2019
Avant Gallery: The NYC Contemporary Art Destination At Hudson Yards
Avant Gallery is the contemporary art gallery at 30 Hudson Yards and the Miami Design District. EPR's reference on the gallery, the Will Kurtz and Guy le Baube exhibitions, and its position in the NYC art landscape.
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