Marketing
Nov 27, 2018
8 Common Traits of Successful Chief Marketing Officers
Being a Chief Marketing Officer is one thing but being a successful Chief Marketing Officer is another thing.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Gambling
Nov 26, 2018
Casino Crisis Communications: From Parq Vancouver to Wynn to MGM Resorts
Parq Vancouver's response to these events has been touted as a case of inadequate PR mechanisms to handle the crisis.
3 min readRead more
Crisis Communications
Nov 21, 2018
UK Supermarket Chain Forced to Rework Its Christmas Advertising Campaign
Iceland's marketing director, Neil Hayes, is now working on Plan B for the holiday season.
3 min readRead more
Insights & Strategy
Nov 19, 2018
Marketing Healthcare Services to Baby Boomers
Healthcare and insurance companies wanting to engage Baby Boomers need to let go of traditional ways communicating to this generation.
3 min readRead more
Insights & Strategy
Nov 16, 2018
What makes a good marketing manager?
Being a marketing manager is a challenging role with a lot of responsibility.
3 min readRead more
Influencer Marketing
Nov 15, 2018
4 Questions to Ask Before Hiring an Influencer Marketing Agency
The right questions, asked before signing with an influencer marketing agency, separate serious operators from expensive mistakes. Here's what to ask — and what the right answers look like.
3 min readRead more
Insights & Strategy
Nov 14, 2018
3 Leadership Tips From Bill Gates
Everyone likes to think that they'd thrive in a leadership position when given a chance.
3 min readRead more
AI Communications
Nov 13, 2018
The Chatbox Is The New Homepage
Walk into Nike's latest concept store in West Los Angeles, and you will have entered a whole new universe where the digital and physical collide.
3 min readRead more
Insights & Strategy
Nov 12, 2018
Emerging Trends in Modern Public Relations
Public Relations has evolved into something that might be unrecognizable from its origins.
3 min readRead more
Corporate Communications
Nov 9, 2018
Disney's $100 Billion Succession Disaster
CEO succession is the highest-stakes governance decision a board makes. Disney burned $100 billion getting it wrong. Microsoft compounded a decade getting it right. The discipline.
3 min readRead more