Insights & Strategy
Oct 10, 2018
Questions to Ask When Refreshing PR Strategy
A PR strategy is a fantastic way for a brand to develop its online presence, improve its reputation and even attract new customers.
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EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Insights & Strategy
Oct 8, 2018
Apple's PR Strategy: The Canonical Case in Disciplined Restraint
Apple's PR strategy is the canonical case in disciplined restraint. Communicates rarely. Owns the moment. Selective journalist access. Disciplined silence. Substantive content. The six structural elements, why they work, and what other brands have managed to learn from the discipline.
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Entertainment & Media
Oct 4, 2018
In Extolling Law & Order, Hargitay Says Art is Informing Life
Mariska Hargitay used a procedural TV format as a communications vehicle — wrapping culturally taboo material inside a Benson interrogation and converting the platform into the Joyful Heart Foundation. The full playbook: serious message, entertainment delivery, real-world conversion.
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Insights & Strategy
Oct 2, 2018
Elon Musk's 2018 SEC Tweet: The PR Crisis That Defined the X Era
The 2018 SEC tweet that triggered the Tesla "funding secured" fraud case became the operating template for every Musk PR cycle since — through the Twitter acquisition, the rebrand to X, and the 2025 Trump-Musk feud. EPR's canonical Elon Musk retrospective.
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Marketing
Oct 1, 2018
Video Marketing: The Formats, the Platforms, the Operating Principles
Video marketing in 2026: the six format disciplines, the platform stack across YouTube, TikTok, Reels, connected TV, the production economics, and the five operating principles.
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Entertainment & Media
Sep 17, 2018
FOX AXED THE PREDATOR ACTOR IN 24 HOURS
Fox cut a registered sex offender from The Predator within 24 hours of learning of his conviction, then pre-answered the structural follow-up. The reference template for studio casting crises.
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Food & Beverage
Sep 15, 2018
Dunkin's Rebrand at Eight Years: From Donuts Dropped to Beverages First
September 25, 2018: Dunkin' Donuts dropped "Donuts" from the name. December 2020: Inspire Brands acquired the company for $11.3B. Eight years later, the rebrand is the canonical brand-architecture compression case — and the canonical TikTok-era QSR case via the Charli D'Amelio partnership. The 2026 state of Dunkin'.
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Insights & Strategy
Sep 13, 2018
Coordinated Multi-Platform Deplatforming: From the 2018 InfoWars Sequence to the AI Engine Era
From the August-September 2018 InfoWars coordinated multi-platform deplatforming through Trump 2021, the X reversal, GARM dissolution, and the AI engine extension — the canonical case file.
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Reputation Management
Sep 12, 2018
Charlie Rose — The Reputation Case Study Eight Years After the Fall
Eight years after the November 2017 Washington Post investigation that ended his career, Charlie Rose is the canonical case study in what happens when a fired media figure attempts to fire back. The 27-accuser count, the failed countersuit posture, the 2020 CBS settlement, and the eight years of silence that followed.
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Crisis Communications
Sep 10, 2018
Louis CK — The Partial Comeback Arc, Eight Years After the Fall
Eight years after the New York Times investigation that ended his Hollywood career, Louis CK is the canonical case study in partial MeToo-era recovery. Madison Square Garden sold out. A Grammy won. No streaming deal, no late-night booking, no industry awards. The standup ecosystem accepted him; the entertainment industry did not.
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