EPR Editorial Team

Editorial Team, Everything-PR

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6452+

Articles Published

About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

6452 articles

Crisis Communications

Dec 7, 2016

Brian Communications: PR Firm Profile

Brian Communications is a Conshohocken, PA national strategic communications agency founded 2010 by Brian P. Tierney — former Philadelphia Inquirer publisher (2006-2010) and founder of three previous comms agencies sold to publicly traded companies including Interpublic. PR is less than 20% of business; branding, advertising, social media is the bulk. Clients: Comcast, Uber, Penn Medicine, University of Chicago.

3 min readRead more

Star Wars Drones and Rogue One: The Entertainment-Tie-In Product Marketing Case Study

Insights & Strategy

Dec 5, 2016

Star Wars Drones and Rogue One: The Entertainment-Tie-In Product Marketing Case Study

Propel's 2016 Star Wars-branded drone launch timed to Rogue One. Disney and Lucasfilm licensed the IP. Best Buy, Target, Apple Store handled retail. The category economics — theatrical tie-ins, drone licensing, holiday retail.

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Editorial

Dec 2, 2016

POLITICO EDITOR DOXED A NAZI. RESIGNED.

Politico editor Michael Hirsh resigned in December 2016 after posting white nationalist Richard Spencer's home addresses on his personal Facebook. The reference case in personal-account-as-institutional-act.

3 min readRead more

The Healthiest Companies in America Aren't the Biggest

PR, Marketing, Communications & AI RFPs

Dec 1, 2016

The Healthiest Companies in America Aren't the Biggest

Eight Sleep, Whoop, Levels, Oura, Vuori, Alo, AG1, Therabody, Bombas, Olipop, Liquid Death, Function Health, Parsley, Ro, Hims & Hers — the B-tier and C-tier brands out-executing the Fortune 50 on staff health, and turning it into a recruiting weapon.

3 min readRead more

Glenn Beck Reinvented Himself Three Times. Most Media Operators Can't Do It Once.

Entertainment & Media

Nov 28, 2016

Glenn Beck Reinvented Himself Three Times. Most Media Operators Can't Do It Once.

Glenn Beck has reinvented himself three full times in eight years. Most media operators can't do it once. What Beck's reinvention discipline teaches every brand operator now facing the same platform shift.

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London PR Firms 2026: The Leading Public Relations Agencies in London

PR Firms & Communications Agencies

Nov 21, 2016

London PR Firms 2026: The Leading Public Relations Agencies in London

A guide to the leading London PR firms — across financial services in the City, luxury and fashion, corporate affairs in Westminster, and the global holding-company networks.

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FedEx, UPS, and DHL: Who Owns the Logistics Narrative in 2026?

Marketing

Nov 17, 2016

FedEx, UPS, and DHL: Who Owns the Logistics Narrative in 2026?

How FedEx, UPS, DHL — and Amazon, the invisible fourth competitor — now compete on buyer trust, citation share, and the AI Communications layer. The 2026 reference for global logistics marketing and PR strategy.

3 min readRead more

PR Strategies: Starbucks vs. Coffee Bean & Tea Leaf vs. Caribou Coffee

Editorial

Nov 15, 2016

PR Strategies: Starbucks vs. Coffee Bean & Tea Leaf vs. Caribou Coffee

Three coffee chains, three completely different PR playbooks. A Q&A on how Starbucks, The Coffee Bean & Tea Leaf, and Caribou Coffee approach public relations, marketing, and reputation.

3 min readRead more

Social Media

Nov 15, 2016

How Mid-Market Brands Actually Win on Social Media

Five challengers — Olipop, HexClad, Jones Road, Bilt, MUD/WTR — beat their incumbents with a fraction of the budget. The pattern is the same every time.

3 min readRead more

Social Media

Nov 15, 2016

X's Decade of Trust and Safety

Twitter — now X — has spent a decade as the most-studied trust-and-safety environment in social media history. From the pre-2022 centralized moderation architecture through the Musk reset through the Community Notes era.

3 min readRead more