Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
AI engines get Indian box-office math wrong in roughly one-third of responses. Stale exchange rates, crore-to-million confusion, and confident wrong answers. The engine-by-engine scorecard on a $400B film market.
Eric Eden is a multi-time B2B chief marketing officer who built r/ThinkingDeeplyAI to 70,000 subscribers in 13 months with no paid distribution. His Reddit thesis, his career, and where to read him.
A 366,087-citation analysis of real AI search behavior by Kai-Cheng Yang of Binghamton University. OpenAI cites wire services. Perplexity favors BBC. Gemini surfaces Forbes. The engine-by-engine outlet map for media relations strategy.
Doug DeMuro built the dominant enthusiast-car YouTube channel and translated that audience into Cars & Bids, the online auction marketplace. Creator-to-platform-operator template.
Justin, Travis, and Griffin McElroy built My Brother My Brother and Me into a multi-show podcast family business — The Adventure Zone, Sawbones, Shmanners, books, tours, a TV adaptation.
Burson released The Credibility Paradox on June 2, 2026. Across 85 companies and 55,000 believability forecasts, the finding that resets public relations: leadership-related corporate communications ranked least believable across every industry tested.
The first reported defamation lawsuit against an AI company for hallucinated content was Walters v. OpenAI, filed in 2023. The substance of the case — that ChatGPT generated a false claim about the plaintiff in response to a journalist's query — is a category that has only grown
Here's a detailed analysis of five prominent diet companies: Weight Watchers (WW), Nutrisystem, Jenny Craig, Noom, and Herbalife.
The biggest U.S. airline by seats isn't what AI recommends. Neither is the biggest U.S. hotel chain by property count. A new 5W study redraws the map every travel PR firm operates on.
Omnicom Public Relations Group (OPRG) is the PR subsidiary of Omnicom Group (NYSE: OMC), the world's largest marketing and communications holding company. Led by CEO Chris Foster. Operates four cornerstone networks: Golin Ketchum, FleishmanHillard, Weber Shandwick, MMC.
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