Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
In January 2016, Matthew Freud's London-based Freud Communications acquired Brooke Hammerling's New York tech PR firm Brew Media Relations. The structural moment in transatlantic PR consolidation.
Good PR pros are not oblivious to the benefits of using online tools and metrics.
In January 2016, Crisis Tether launched as a new crisis insurance product for small and mid-size tourism operators. The category has expanded substantially. What crisis insurance covers, the adjacent product categories, and what often works better.
JCOPE now requires political PR firms to register as lobbyists. Stu Loeser, BerlinRosen, Anat Gerstein and Risa Heller Communications led the industry fight — and lost.
The industry-level view of stress in PR lives in rankings and surveys. The practitioner-level view lives in the calendar. Here is a role-by-role breakdown of where the stress lives.
$20B tourism economy on 1.4M people. Lahaina wildfire recovery, native Hawaiian sovereignty, climate adaptation, federal relationships. The Hawaii Communications State at full operational specification.
Switzerland is the most concentrated reputation economy in the world per capita. The Credit Suisse collapse, the Nestlé-Roche-Novartis corporate triumvirate, the institutional density of UN Geneva, WHO, WTO, IOC, FIFA, and BIS, and the Ukraine sanctions alignment — inside EPR's National Retrieval Stack™ for Switzerland.
Portugal is not well-known as a place for PR agencies to set up shop.
The Flint water crisis is the most consequential American public-health communications failure of the 21st century. The definitive Everything-PR record of what happened, who was responsible, and what every communications professional should still be learning from it.
Three boutique PR firm profiles: AKR Public Relations (New York), Cross Marketing PR (San Francisco), and Mannfolk PR (Los Angeles and New York). Senior operators, celebrity credentialing, and editorial-quality placements — the boutique shortlist for celebrity, fashion, beauty, and lifestyle brands.
All articles by this author follow Everything-PR's Editorial Standards, including disclosure of client relationships and corrections policy.
