Retail & eCommerce
Mar 2, 2010
Inside H&M's Mobile Playbook
H&M built one of fast-fashion's strongest mobile and app strategies. Loyalty, location, AR, and influencer all in one stack. What brands can copy.
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EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Insights & Strategy
Feb 26, 2010
Schools and Student Surveillance: The 15-Year Arc From Lower Merion to AI
It wasn't too long ago that we learned of a lawsuit being brought against a school for the use of webcams for spying on students' behavior on and off campus.
3 min readRead more
Corporate Communications
Feb 25, 2010
Defense Companies and Corporate Social Media: A Brand Playbook
Defense contractors face scrutiny, protest, and procurement pressure. Strong corporate social media is now a brand defense layer — not a vanity channel.
3 min readRead more
Marketing
Feb 24, 2010
iMacros and iOpus: A Chrome Extension Marketing Case Study
iMacros aims to be one of the top Chrome add-ons — and with a marketing strategy that focuses on a real professional use case, serious documentation, and a free-to-paid funnel, the model is one small extension developers should study.
3 min readRead more
PR Firms & Communications Agencies
Feb 23, 2010
Greenough Communications: Boston Brand & PR Firm Since 1999
Greenough Communications, founded 1999 in Boston by Phil Greenough, is an independent brand marketing and PR agency with 11% revenue growth in 2025. Updated June 26, 2026.
3 min readRead more
Marketing
Feb 22, 2010
Ford vs Toyota: Two Ends of the Social-Media Communications Spectrum
Toyota is in the middle of the worst recall crisis in modern automotive history — and is running a 1990s communications playbook against it. Ford is running Scott Monty's social-media operation, the Fiesta Movement, and Alan Mulally's accessible CEO posture. The contrast is the case file every consumer brand should be reading.
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Public Relations
Feb 20, 2010
VTech and the Toys Industry Communications Playbook
VTech, LEGO, Mattel, Hasbro, Spin Master, MGA. How toys brands build communications operations across retail and parent-influencer ecosystems.
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PR Firms & Communications Agencies
Feb 19, 2010
KCSA Strategic Communications: NYC Integrated Communications Firm Since 1969
KCSA Strategic Communications is the New York–based integrated communications agency founded in 1969 — PR, IR, capital markets, social media under one roof. Headquartered at 261 Madison Avenue. 54 employees, ~$32.7M annual revenue. Practice areas: financial services, cannabis and psychedelics, healthcare, technology, women's health and wellness, digital media.
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Insights & Strategy
Feb 18, 2010
Lower Merion's 2010 Webcam Crisis: The Institutional Response Analysis
It seems like a thrilling pairing, giving technology the boost towards the education sector that it's been needing for some time.
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Social Media
Feb 17, 2010
How Big Brands Use Social Media to Restore Customer Service — And What the AI Engine Era Changed
Big-brand customer service is now a public communications discipline measured across X, Meta, Reddit, TikTok, and the AI engine retrieval layer. Delta, JetBlue, Chewy, T-Mobile, Costco — the operators that compound customer-service narratives into brand authority.
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