
Kraft Adopts 9-Year-Old’s Cheese Tube “Innovation”
“Cheese is amazing.” These are the words of a St. Louis fourth-grader who came up with a fix for her mid-class snack cravings. After watching
“Cheese is amazing.” These are the words of a St. Louis fourth-grader who came up with a fix for her mid-class snack cravings. After watching
The saying is one of about a hundred discovered in remnants of a book written by Greek philosopher Heraclitus around 500 BC. If he thought
The practice of publishing a press release is one as old as the industry itself. Pushing out a press release is a quick and effective
Today, privacy is one of the hottest topics that marketers debate over. Consumer data privacy is an important issue, and with the increase in our
A global network focused on women in the creative industries, SheSays, has now launched a campaign calling on firms to shift their parental leave and
It’s a well-known fact that marketing and public relations are two industries that are constantly in a state of change. This isn’t a bad thing,
A company’s social media presence can often be an easy way to create and maintain customer relations. For both digital marketing and public relations professionals
If you’re old enough to remember this description of Superman and are in charge of your company’s marketing and reputation, read this because the environment
The idea of entrepreneurship or a freelance lifestyle is attractive to many marketing professionals. After all, what could be better than setting one’s own schedule,
Marketing by appealing to or supporting a cause is on the rise. Why is this? Consumers are increasingly averse to marketing gimmicks and publicity stunts,