
Marketing During A Pandemic
In the wake of a pandemic, which most people have never experienced, the novel coronavirus COVID-19 has managed to affect every part of people’ lives

In the wake of a pandemic, which most people have never experienced, the novel coronavirus COVID-19 has managed to affect every part of people’ lives

A misconception about the PR industry is that it is reactive, rather than proactive. The reality, however, is that PR is a tool and trade

Credit card debt continues to rise, according to U.S. personal financial information company NerdWallet, but a recent newcomer is also beginning to make its mark

The growth of the influencer marketing industry is no accident: the power of word-of-mouth recommendations is a timeless tool and, when used well, influencer marketing

The influencer marketing industry looks like it is here to stay: according to Adweek, the value of Instagram influencer marketing is on track to reach

Numerous articles over the past several years have called attention to and attempted to address the short career span of chief marketing officers (CMO).Yet the

For those already working in the public relations industry, it goes without saying that this is a world of constant flux and change. Though the

The growth of the influencer industry has been nothing short of meteoric: having only hit its stride in the last few years, influencer marketing is

These days, it seems like influencer marketing is all the rage. We live in the era of endless podcasts getting more views than network news,
The world of digital marketing has undergone a series of transformations in recent years, with the evolution of new consumer technology, available platforms and even