Can’t Miss Tips for Powerful Earned Media
For any brand, earned media is a must for any profitable PR campaign. This is doubly true when you are a business with very stiff competition, in an industry with strict regulations, or if...
Author: Ronn Torossian
Ronn Torossian: Insights from 5WPR Founder
Best Public Relations Practices for Small Businesses
Even without an enormous budget, small businesses can still make a splash with strategic public relations. PR is necessary for the positive reception of any business, so don’t skip this vital step and be...
PR Campaigns Not Delivering? Do This to Fix It
When a single PR campaign misfires, there could be a number of different reasons. However, if your public relations efforts are consistently failing to bear fruit, one or more of the following common PR...
The Demise of SXSW has Been Greatly Exaggerated
Over the past several years, it’s become chic in the industry to dump on SXSW. The renowned Austin business festival is all out of steam, bereft of ideas, and all-around stale… or so the...
What Pixar Can Teach Us About How To Succeed
There are precious few – if any – animation studios more successful than Pixar. In fact, there are very few movie production studios of any kind that can say they are more successful than...
Importance Of Monitoring Media & Trending Topics
There’s a lot of information a firm can get from trending topics. From the obvious – what is happening right now, to the less obvious – what are people interested in and what drives...
3 Ways to Become a Better Leader
Many people have their own ideal vision of the perfect leader. The chances are, these idealizations come from the leaders that influenced those people throughout their lives, whether it’s a great boss or an...
Dolce & Gabbana’s Marketing Mishap
It’s been a shaky couple of weeks for Dolce and Gabbana, after they released an ad campaign that has been described as “disrespectful and racist”. The backlash has been immediate and hard, ranging from...
Emerging Trends in Modern Public Relations
Public Relations has evolved into something that might be unrecognizable from its origins. What started out banners, clever marketing advertising and television, has transformed into something much more complex and dynamic. Keeping up with...
Brand Building Content Marketing Guide
The secret to winning customers is to offer them exactly what they want when they want it. Make it easy for them to find you and get what they want from you. That’s why...
