Author: Ronn Torossian

Ronn Torossian: Insights from 5WPR Founder

Pret’s PR Crisis 0

Pret’s PR Crisis

Sandwich chain Pret A Manger is facing its biggest PR nightmare its making headlines for not consistently listing all ingredients on packages. According to data analytics firm Newton Insight, consumer confidence in Pret a...

What These 2018 PR Misses Can Teach Us 0

What These PR Misses Can Teach Us

They say what doesn’t kill you can make you stronger. In some ways, the same can be said about public relations. If your negative PR doesn’t sink you, then you have an opportunity to...