Can Kia Refit Its Image in America?
If you ask Kia if the automaker is selling well in the United States, the answer is ‘yes’. If you ask the company if they’re happy about the perception of their brand in the...
Author: Ronn Torossian
Ronn Torossian: Insights from 5WPR Founder
NFL Cheerleader Files Discrimination Complaint
Jacalyn Bailey Davis was fired from her job as a New Orleans Saints cheerleader because of an Instagram post the team and the NFL deemed inappropriate. Now, Davis is firing back, going after both...
How to Write a Resume for Public Relations
Public Relations jobs can be exciting, satisfying, and interesting for those lucky enough to launch a successful career in the industry. Unfortunately, it’s worth noting that the world of PR is notoriously difficult to...
The United Airlines Puppy Disaster: How to Respond to PR Nightmares
Recently, reporters everywhere have been talking about the latest crisis in a series of PR nightmares for travel company “United Airlines”. The headlines of “Puppy killed in United Flight” have left the organization rocked...
Acrobat Death Tarnishes Cirque du Soleil
Cirque du Soleil is answering questions after a performer died during a performance recently in Tampa, Florida. The aerialist, Yann Arnaud, was performing in the company’s VOLTA show, when an error caused him to...
iHeartRadio Bankruptcy Rumors Emerge
The transformation of consumer media continues, and it just seems to be gaining steam. This time, the target is on terrestrial radio. The two largest owners of radio stations in the United States recently...
Mistakes First-Time Managers Make
Taking on the position of “manager” for the first time can be a very exciting experience – but it’s also pretty overwhelming too. As a manager, you’re responsible for leading an entire group of...
How Do You Write Emails that Are Sure to Be Opened?
Email is still one of the most popular marketing mediums in the world today. It’s personal, easy to use, and it takes very little time for even the most chaotic of businesses to set...
A Great Public Relations Future Ahead For Hope Hicks
Hope Hicks, the 29-year-old White House Communications director recently resigned to “pursue other opportunities,” receiving the President’s blessing in leaving. Hicks is the youngest person ever to fill this position, she did excellent work...
Ruger cutting back: is it a PR Crisis problem?
As the United States enters yet another round of the great gun debates, at least one gun manufacturer is struggling to make ends meet. Sturm Ruger recently announced plans to continue cutting its workforce...
