A Great Public Relations Future Ahead For Hope Hicks

Hope Hicks, the 29-year-old White House Communications director recently resigned to “pursue other opportunities,” receiving the President’s blessing in leaving. Hicks is the youngest person ever to fill this position, she did excellent work (clearly in a very hard role, for a very hard boss), and by all accounts was well-liked within the White House.

Does Age Matter?

While there’s been reports the veteran of multiple Public Relations agencies, including Zeno Group & Hiltzik Strategies is considering crisis communications gigs, I think she’d do great at this (or any other role) she takes on. Can she possibly have any more pressure than the role she has already filled at such a young age?

Hicks has already proven her worth in dealing with crises in her job at the White House – multiple times a day often on completely different fronts. Beyond the professional challenges, the lifestyle takes a toll.  You’re always on, traveling frequently, often with the President, on trips around the world. While in the position, she proved herself to be candid and even-keeled, character traits that allowed her to relationships with reporters and amongst her counterparts, by going well beyond what anyone would have asked or required of her.

As a model for both Ralph Lauren and Ivanka Trump, Hicks is no stranger to the limelight, yet possesses the keen ability to blend in while not being ignored, a necessary skill for a PR pro or a crisis communications expert. Beyond that, it’s in her DNA as a third-generation PR pro representing powerful figures and organizations. Her father represented the NFL and Big Tobacco and her grandfather repped Texaco during the energy crisis of the ‘70s. While she has impressed in her role, it’s clear that this is in her bones.  It has to be. Combined with the demands both personally and professionally of the job, one has to believe she has the mettle to succeed in any future endeavor in the field.

Trump is a Difficult Client

Her time working for President Trump – undoubtedly one of the world’s most difficult PR clients – positions her well for whichever work she may choose to do in the private sector. By the way, let’s remember that Ms. Hicks is still shy of her 30th birthday and has the experience of working in what many would agree to be possibly the most chaotic White House environments of any President in recent memory, perhaps ever.

The lessons she has learned while working in the face of such controversy equip her with a deep and wide-ranging PR toolkit. Of course, this also means she still has plenty of time to learn from past mistakes and missed opportunities. Very few people at her age have learned everything they need to do to reach their pinnacle. She still has time.

Hicks clearly has the pedigree, the experience, and the drive. According to a report released by the White House in July 2017, while working for the Trump White House, Hicks’ income was the max for a White House aide at $179,000 a year, This PR agency CEO suspects she will earn considerably more in the private sector PR world.  Count me among those who’d be happy to interview her.

About Ronn Torossian

Ronn Torossian is the Founder and CEO of 5W Public Relations. He is an experienced leader in the public relations industry with over 20 years of experience. Ronn Torossian has been named as Public Relations executive of the year by the American Business Awards, and has run countless award-winning Public Relations programs.


Ronn Torossian

Ronn Torossian is the founder and Chairman of 5WPR, one of the largest independently-owned PR firms in the United States. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 275 professionals in the company’s headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.

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