
Getting Ahead of a Crisis Before it Happens
Crisis management. Two words that no business wants to have to handle, but unfortunately this is often a part of running a company. Inevitably, something
Crisis management. Two words that no business wants to have to handle, but unfortunately this is often a part of running a company. Inevitably, something
Individuals who wish to sit on their laurels, clock in, do their job, clock out, and go home at the end of every day with
It’s a common occurrence. All too often, in today’s age of social media prevalence, brands get into virtual shouting matches with users who are combative
Somehow, somewhere along the line, consumer behavior shifted away from calling a business on the phone to simply pulling up their website or social media
Sandy is a marketing consultant. She’s worked independently, helping brands grow their businesses with effective marketing strategy, for over 25 years. Sandy has had to
You’ve decided to set up a new company. Congratulations! No doubt filled with that new-baby glow, you’re probably also wondering how to make your message
With his unassuming spectacles and warm smile, Apple CEO Tim Cook plays the grandpa role well. He comes across as one of those guys who
Entrepreneurs are independent. It’s one of the personality traits that turn them from employees to entrepreneurs. But it’s also a personality trait that can be
Hashtags have carved an interesting path in the world of social media: starting off on Twitter, they never quite took off on Facebook, and have
As a marketing professional, it can be difficult to regulate time and get all of the required tasks done in a day. In an industry