Maximizing Performance as a ‘One-Person Show’

2019-07-22 by Ronn Torossian


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The idea of entrepreneurship or a freelance lifestyle is attractive to many marketing professionals. After all, what could be better than setting one’s own schedule, answering to zero bosses, and finding fulfillment in work?

Working solo has a long list of perks and benefits, but this lifestyle is far from easy. It requires a lot of self-sufficiency, self-motivation; a lot of reliance on one’s self, if we’re being honest. But success as a freelance marketing professional or as a “one-person show” can be found with the right amount of dedication and strategy.

However, it’s easy to get a bit overwhelmed with the intricacies that come with working on your own. Where before, a freelancer may have had the resources of a full-scale agency or marketing team at their fingertips, now those resources are gone and all tasks are relegated to one person’s to-do list: yours.

How does a solo worker better optimize their performance, when all responsibilities fall to them? It’s of paramount importance to streamline the work process and have the ability to delegate tasks appropriately so that the quality of client work does not suffer. 


How does a solo worker delegate? Let’s dive into this idea and more on how a freelancer or a solo professional can best maximize their work performance.

Delegation is the key to success in most work environments. Some individuals find it difficult to let go of work, out of fear of the work either being done poorly by others or that the work won’t actually be completed at all.

But how does a solo worker delegate tasks? Delegation doesn’t have to mean giving work to other people. In some situations, this may not be possible. Of course, if a freelancer or solopreneur can afford it, hiring another freelancer to help with the workload can often be helpful. Outsourcing things such as bookkeeping, graphic or web design, and even social media scheduling can clear up time on the calendar.

However, delegation can also simply mean streamlining when certain tasks get done, and what sort of priority they receive. Delegating tasks can mean putting them into a different part of the schedule for the day.

For example, let’s say that a solo marketing professional needs to organize client contracts, create client content, and write some personal blogs for their own personal brand website. These are all fairly high-value pieces of work, but they can’t all be done at once. Instead of feeling overwhelmed and unsure of where to start, combat that feeling by organizing a time and place to complete each task.

Perhaps the client contracts need to be done right away so that they can be done and filed away. The client content creation and blog posts may take a bit more time, so setting aside a few hours or a whole day for each one will help pull the focus in so that deep high-quality work can be done on each task.

Managing distractions and delegating, even with just one worker, is crucial to find a workflow that fits your business. It’s important to recognize the importance of each task that comes across your desk, as it’s also easy to get caught up spending too much time on low-value work and not enough on high-value work.

Maximizing performance as a “one-person show” when it comes to marketing can be more of a balancing act than anything else. But with some dedication and organizational skills, finding ways to optimize the work and complete high-quality tasks can bring success to anyone willing to put in the time.

Ronn Torossian is CEO of NYC based 5WPR, a leading PR agency

Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR

Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 200 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities