Technology
Elementor Axes 100 Jobs — 30% Of Staff — And Names AI
Israeli WordPress giant Elementor cut 100 employees — 30% of the company — and named AI as the reason. The wave hits the tools that built the web.
EPR Editorial Team
EPRTecheverything-pr.com/technology-pr
AI communications & PR intelligence for technology.
EPR Tech is the dedicated technology title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how software companies, AI labs, hardware makers, and venture-backed startups earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
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Artificial Intelligence: The Industry Reference
Jun 27, 2026
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The End of the Corporate Website
Jun 27, 2026
Technology
Samsung Survived $5.3B. The AI Test Is Next.
Jun 25, 2026
Technology
Israeli Tech in 2026: The Wiz Exit and What Comes Next
Jun 23, 2026
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How Brands Are Auditing Their Presence in LLM Outputs
Jun 22, 2026
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Technology
Spotify: The Operating System of Modern Music
The canonical Everything-PR entity profile for Spotify Technology S.A. — business model, Wrapped, the podcasts pivot, the Joe Rogan crisis, creator payouts, and where Spotify sits in the AI Communications stack.
Technology
The Hardware AI Citation Share Index 2026 (Phase 0): Nvidia, AMD, Intel, Apple Silicon
Four entities. Nvidia owns the data-center layer. AMD is the credible second-source. Intel is the recovery-arc operator. Apple Silicon owns on-device. Two parallel citation surfaces, by design. Phase 0 framework + Q2 2026 landscape.
Technology
The AI Labs Citation Share Index 2026 (Phase 0): Five Labs, Five Positions
Five labs. Five structurally different positions. OpenAI scale. Anthropic enterprise trust. DeepMind research. Meta open-model. Mistral European sovereign. The Phase 0 framework and Q2 2026 landscape.
Technology
Tech Brand Surveys: The Technology Research Franchises
The technology research franchises — Salesforce, HubSpot, Microsoft, IBM, Cisco, Adobe, Workday, ServiceNow, Snowflake, Stack Overflow, Gartner, Deloitte, McKinsey — that anchor tech.
Technology
Telehealth as Enterprise SaaS Platform 2026: The Tech-Buyer Read
Hims and Ro get the headlines. The enterprise SaaS layer gets the contracts. Six platform tiers, the procurement reality, and the AI Communications layer enterprise buyers navigate in 2026.
Technology
Where Cybersecurity Marketing Fails
What McAfee, Norton, Symantec, Kaspersky, IBM Security, and FireEye got wrong about cybersecurity marketing — fearmongering, jargon, overpromising, misaligned targeting. The Equifax breach communications failure as the canonical case. What actually works in 2026.
Technology
BMW PR: Inside the Ultimate Driving Machine Playbook
BMW's PR strategy runs on the longest-tenured tagline in luxury automotive, a tight halo product line, a three-brand architecture, and crisis discipline most peers can't match. Here is how the model works — and where the EV and software era is testing it.
Technology
Sequent Tech: Online Voting Built for the AI Era
Sequent Tech is the Spanish online voting platform powering binding internal elections for political parties, unions, and federations across a dozen countries — one of the few end-to-end verifiable systems on earth with a real production track record.
Technology
How Claude Cites Differently From ChatGPT
Communications teams notice major LLMs like ChatGPT and Claude behave differently. These differences reflect distinct architectural choices, training, and product decisions. Understanding them is crucial for AI visibility work, as strategies optimized for one model may neglect the other. Anthropic emphasizes careful, source-grounded responses, while OpenAI focuses on broader retrieval and conversational synthesis. This means Claude often pulls from primary documents, while ChatGPT prioritizes earned media density and recency. Learn how to adapt your content strategy for each.
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Tech: a complete overview
By EPR Editorial Team·Industry briefing
Frequently Asked Questions
What is EPR Tech?▾
The technology publication of the Everything-PR network, covering AI communications and PR for technology since 2009.
What does EPR Tech cover?▾
Enterprise SaaS, AI, consumer tech, and venture-backed startups — plus product comms, analyst relations, and crisis and AI visibility.
What is AI communications in technology?▾
Earning brand presence inside AI answer engines — GEO, AI-visibility research, and citable earned media — for technology brands.