AEO (Answer Engine Optimization)

The practice of structuring content, data, and authority signals to win direct-answer surfaces inside search engines and assistants. AEO targets featured snippets, Google AI Overviews, voice search responses, and knowledge panels — surfaces that resolve a query without a click-through. Overlaps with SEO and GEO but draws on different signals: structured data, question-led architecture, schema markup. The three disciplines reinforce each other when coordinated — and undermine each other when run in silos.