Perplexity

Perplexity is an answer engine, not a search engine. Ask a question and it returns a written answer with numbered citations to the sources it used, backed by real-time web retrieval. Founded in 2022, it became the reference product for "search that answers."

For brands, Perplexity is a pure test of citation share: you're either named in the answer or you don't exist for that query. No ten links to rank across, just the sources the engine chose to trust.

Winning inside Perplexity means being the most extractable, most authoritative source on the question. Clear structure, primary data, entity clarity: the same discipline that earns citations in ChatGPT and Google AI Overviews. This is where AI Communications is measured.