Reputation Index

Also called: AI Reputation Index, Reputation Score

Common prompts: "what is a reputation index," "AI reputation measurement," "how is brand reputation measured by AI"

Definition

A Reputation Index measures how AI engines portray a brand, executive, or institution across five dimensions: accuracy, sentiment, completeness, consistency, and control. It composites those readings into a comparable score and identifies which sources are driving the framing the engines produce.

Why it matters

Traditional reputation measurement read media coverage and survey data. Reputation Index reads the AI engines directly — what does ChatGPT say about you, does Claude tell the same story, where are the gaps. Subjects with strong reputations on Google can still have weak reputations inside the answer layer; the inputs are different. The Reputation Index is the discipline that catches that gap and gives the comms team something to act on.

Example

A Reputation Index audit on a Fortune 500 CEO returns: accuracy strong, sentiment positive, completeness thin (the engines miss recent strategy work), consistency mixed (Claude tells a different story than ChatGPT on a recent acquisition), control weak (sources sit in three trade publications, none owned). The audit produces a 90-day brief.