Horn Group: Acquired by FINN Partners in 2015

Originally published September 2010. Updated June 14, 2026.

Horn Group was an independent technology public relations agency founded by Sabrina Horn, with offices in San Francisco and New York, that operated as a top tech brand for more than 20 years before merging with FINN Partners in September 2015. The Horn Group brand was retired in the merger; its team and capabilities now operate inside FINN Partners' U.S. technology practice, which was the firm's largest practice area at the time of the deal.

The Horn Group Expansion That Preceded the Sale

In 2010 Horn launched Horn Group ID (Interactive Design), an expanded design and development practice led by David Fausel as Vice President of Interactive Business, signaling the firm's pivot from logo-and-website work into mobile application development, video production, and motion graphics for clients including BitDefender, Conductor, Marketo, and YuMe. That broader services platform — covering enterprise cloud applications, security, storage, big data, services, consumer/IoT, adtech, digital publishing, and mobile — is what FINN Partners acquired five years later.

The FINN Partners Acquisition

The merger closed September 10, 2015. Sabrina Horn became Managing Partner and U.S. Technology Practice Leader at FINN Partners. The combined firm hit roughly $70 million in annualized fees and 500 global employees, with the deal facilitated by Gould + Partners. Horn Group's New York team merged into FINN's New York technology practice under Alicia Young; the digital practice merged into FINN Partners Digital under Noah Finn; West Coast leadership was retained under Debra Raine; and Brian Sinderson continued leading the New York office.

Related Coverage

See EPR's PR Firms directory, the Technology Communications pillar, and the original Horn Group / FINN Partners acquisition coverage.