Lion & Lamb Communications: PR Agency Profile

Lion & Lamb Communications is a boutique lifestyle, hospitality, wellness, and spirits PR agency founded 2004 by Rachel Harrison and Melanie Weitzner. Based in New York with a global client roster, the firm celebrated 15 years of continuous operation and specializes in the categories that intersect at how people spend their leisure time — hotels and hospitality, spas and wellness, travel, and spirits and beverage.

Founding and Leadership

Rachel Harrison and Melanie Weitzner co-founded Lion & Lamb Communications in 2004 after combined 25+ years of experience in marketing, public relations, and communications. The founding thesis was that hospitality-and-lifestyle brands needed a firm operating ahead of the trend curve rather than reactive to it — and that the boutique agency structure was better positioned to deliver senior-touchpoint continuity across every account than the holding-company model. The agency has grown to a team of 25 across the partners and staff.

Client Base and Categories

Lion & Lamb Communications represents leaders across four converging categories: hospitality, lifestyle, travel, wellness, and spirits. Named clients include:

• Terme Di Relilax Boutique Hotel & Spa — near Venice, Italy
• Chateau Montelena — the 137-year-old Napa winery
• Neuhaus Belgian Chocolates
• Dream Midtown — the classic and elegant Manhattan hotel

Alongside these named clients, Lion & Lamb serves more than four dozen additional clients worldwide across the same category set.

Agency Philosophy

Harrison and Weitzner attribute the firm’s longevity to a discipline of tailoring strategy to each client’s market rather than templating campaigns across the roster. The boutique structure supports the discipline — every account gets partner-level oversight, and every campaign is built for the specific outlet and audience rather than blanket press-release distribution.

Instead of sending news releases to every media contact in a database, the firm identifies which reporters and outlets are most likely to be interested in a particular story or client, and focuses effort there. The mechanism is simple; the discipline is rare.

Services and Category Depth

In addition to strategic planning and media relations, Lion & Lamb operates depth in the adjacent disciplines that hospitality-and-lifestyle brands need to run:

• Social media management — including influencer partnerships
• Content creation for editorial, brand, and paid channels
• Internal communications for team culture and change management
• Special events — launches, activations, and press moments
• Crisis communications — particularly relevant for hospitality brands operating under continuous review pressure

Positioning

The agency’s public positioning — “Sometimes we roar, sometimes we whisper, but if there’s a story, we make sure it’s told” — captures a working philosophy that scales the volume of communications to the moment. Loud when the story warrants noise. Quiet when the client’s reputation is better served by discretion. Boutique in the truest operator sense of the term.

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