New Partnerships and Appointments in PR and Marketing
NH Collection Dubai The Palm, a luxury hotel, has appointed 5WPR as its agency of record it embarks on its second year of operation. The agency’s primary focus will be on executing media relations campaigns targeting key sectors such as luxury hotel and hospitality, design/architecture, travel, and general consumer lifestyle. The agency will also organize press trips. A notable feature of the hotel property is its pioneering introduction of vegan-friendly rooms, marking a significant commitment to sustainability and meeting the evolving preferences of modern travelers. General Manager Manish Jha expressed pride in the partnership with 5WPR, citing the agency’s shared commitment to luxury and innovation in the hospitality industry as a driving force behind the collaboration.
PAN Communications has teamed up with Vercara, a leading provider of cloud-based security services that underwent a rebranding from Neustar Security Services last year. Expanding beyond their initial content marketing and PR efforts, PAN now offers a comprehensive suite of marketing services to Vercara. These services encompass earned media, thought leadership, research, organic corporate and executive social media management, and account-based marketing. Vercara’s CMO, Alice Palmer, highlights PAN’s integrated approach, which seamlessly connects PR and demand generation efforts through a unified narrative across channels. This collaboration ensures a cohesive and impactful marketing strategy for Vercara in the dynamic online security landscape.
Kathy Kiely has recently joined Finn Partners as a senior partner, where she will concentrate on cultivating fresh client connections, with a special emphasis on companies entrenched in the East Coast market. Reporting to founding managing partner Noah Finn, who oversees Finn’s expansive 350-person global integrated marketing team, Kiely brings a wealth of experience to her new role. Previously, she held positions as managing partner and creative director at Arnold Advertising, spearheaded the establishment of the Boston office for Deutsch Advertising, and led The Ad Club of New England for 18 years.
360viewPR has been appointed as the US PR firm for Tahiti Tourisme, the organization tasked with promoting The Islands of Tahiti. Their role encompasses a comprehensive array of services including destination press office support, consumer and trade media relations, broadcast communications, media events, influencer engagement, and crisis management. Working in tandem with tourism marketing consultancy Miles Partnership, which serves as the official agency of record for consumer, trade, and PR services in the US, 360viewPR brings a wealth of expertise to the table. Jay Salyers, Senior Vice President at Miles Partnership, cited 360viewPR’s strong relationships with top-tier outlets, their deep understanding of the travel and tourism industry, and their proven track record in developing successful PR strategies for destinations as key factors in their selection.
