NH Collection Dubai The Palm, a luxury hotel, has appointed 5W as its agency of record as it embarks on its second year of operation. The agency's focus is media relations across luxury hotel and hospitality, design and architecture, travel, and consumer lifestyle. The agency will also organize press trips. The property recently introduced vegan-friendly rooms — a sustainability move aimed at evolving traveler preferences. General Manager Manish Jha cited 5W's commitment to luxury and innovation in hospitality as the driver behind the partnership.
PAN Communications has teamed up with Vercara, a cloud-based security provider that rebranded from Neustar Security Services last year. Expanding beyond initial content marketing and PR work, PAN now delivers a full marketing stack to Vercara — earned media, industry intelligence, research, organic corporate and executive social, and account-based marketing. Vercara CMO Alice Palmer pointed to PAN's integrated approach connecting PR and demand generation through a unified narrative across channels.
Kathy Kiely has joined Finn Partners as a senior partner, where she will focus on building new client relationships with an emphasis on East Coast companies. She reports to founding managing partner Noah Finn, who oversees Finn's 350-person global integrated marketing team. Kiely previously served as managing partner and creative director at Arnold Advertising, launched Deutsch Advertising's Boston office, and led The Ad Club of New England for 18 years.
