New York Healthcare Public Relations RFP Issued
Nassau Health Care Corporation (“NHCC”), also known as the NuHealth System, is a New York State public benefit corporation created by the New York State Public Authorities Law. They have issued an RFP for a Public Relations agency.
NHCC operates Nassau University Medical Center, a 530-bed tertiary care teaching hospital (“NUMC”) and the A. Holly Patterson Extended Care Facility (“AHP”), a 589-bed skilled nursing facility. Additionally, NHCC co-operates various Community Health Practices in partnership with Long Island FQHC, Inc., a non-profit, consumer-driven organization created to help address the health needs of the region’s most vulnerable populations. NHCC is affiliated with the North Shore-Long Island Jewish Health System and the Health Sciences Center of the State University of New York at Stony Brook and maintains a strong commitment to the education of healthcare providers.
NUMC has been the primary source of medical care for millions of Nassau County residents since 1935. With its 19-story main tower, NUMC is Nassau County’s tallest building and a familiar Long Island landmark. As the region’s premier Level I trauma center, NUMC treats many of the County’s most critically injured patients, and has long carried the responsibility of being the region’s “safety net” hospital. Additionally, NUMC maintains a strong commitment to medical education. NHCC is academically affiliated with the North Shore-LIJ Health System, the Health Sciences Center of the State University of New York at Stony Brook, the New York College of Osteopathic Medicine, the New York College of Podiatric Medicine, the American University of the Caribbean School of Medicine and the soon-to-open Hofstra University School of Medicine.
NHCC’s Community Health Practices are bringing a new kind of care to the communities that need it most. It is the goal of NHCC to see that every Long Islander has a “medical home” – a place where people you know provide the kind of primary and preventative care that safeguards the health of you and your family.
NHCC seeks to retain a public relations firm/consultant to support ongoing publicity initiatives and develop a public relations campaign to promote and increase awareness of the NuHealth System (NUMC, A. Holly Patterson Extended Care Facility and LI Federally Qualified Health Centers) and its services.
The selected vendor shall provide all services customarily performed by a public relations firm including, without limitation, assisting the public affairs department director with crisis management, writing press releases, writing speeches, coordinating press conferences, radio tapings, promoting events in all media, raising public awareness of health services and helping to leverage news to promote and improve perception of the 530 bed safety net hospital Level I trauma center and teaching hospital, nursing home and health centers.
The selected firm must have vast knowledge and experience with creating and implementing communications campaigns for public teaching hospitals, be informed about the transformation taking place in health care as well familiarity and experience with local governments. This experience must include demonstrated experience in crisis management, demonstrated expertise in placement of human interest stories, success in obtaining media coverage for events, experience in introducing new health services and promoting existing ones to help increase market share.
Proposal due by September 23, 2016 to:
Director of Public Affairs Nassau Health Care Corporation
2201 Hempstead Turnpike
East Meadow, NY 11554
Healthcare PR firms in New York include Zeno Group, Makovsky PR and Porter Novelli.